HOSPITALITY – HISTORY POLITICS AND CULTURE WEEK 8 Home  In Reading 8.1  Home is a place/site , set of feelings/cultural meaning and the relations between the two  Home is connected to a built form...

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HOSPITALITY – HISTORY POLITICS AND CULTURE WEEK 8 Home  In Reading 8.1  Home is a place/site , set of feelings/cultural meaning and the relations between the two  Home is connected to a built form i.e. a house but not always so, can be a tent, caravan teepee etc.  Home is a series of feelings and attachments  One can live in a house but not “ feel at home’  “There is no hospitable house” ( Derrida)  What does home mean? https://aeon.co/essays/where-is- home-for-the-child-of-nomads  What is travelling away from home about?  What is a hotel (what does it provide/ what can it provide?)  Importance of space and place (whose home?)  Their home  Aspirational home?  Understanding power and identity Think about ….. https://aeon.co/essays/where-is-home-for-the-child-of-nomads https://aeon.co/essays/where-is-home-for-the-child-of-nomads Home…?  Where is ‘Home’ offered within tourism accommodation?  Arguably …offered and sought in all forms of accommodation  A ‘home for the night’  Feel ‘at home’  However, some forms of accommodation really stress elements of ‘Home’ as a unique point of difference the key experience  Bed and Breakfasts  Backpackers??  Holiday Homes?  ...and increasingly hotels!!!!!  http://www.hyattdevelopment.com/brands/hyatt_house/  http://www.marriott.com/residence-inn/travel.mi http://www.hyattdevelopment.com/brands/hyatt_house/ http://www.marriott.com/residence-inn/travel.mi Thinking back…  Hospitality – etymology…  Who required hospitality and why?  …what did/does hospitality provide (do)?  What impacts have there been on hospitality over time - and how and why? Hospitality  Who requires Hospitality ?  Person AWAY FROM HOME Fundamental for essay  What does that mean ? You are a Stanger . You haven’t got security, safety, food etc.  Home is where you have those things so we need something to replace that  What does Hospitality Provide ? Hospitality makes us feel welcome ,safe secure .  What impacts have there been on hospitality ? internet and globalization Jump online and check out places , using technology to have experiences of places without leaving home so you can have almost virtual experience How do Home and Hospitality come together ? How do Home and Hospitality come together? - Sociological perspective: ideas of home are important to understandings of culture - So… home is the site of hospitality? - But… where does control of behaviour lie? What is Home?  Home is central to people’s culture . Home is about culture. People’s ideas of home are different but within a culture there are common ideas  If I am a tourist and I want to have a cultural experience there can be no better way of doing it than to stay in someone's home.  Home is about their culture,, their everyday lives.  It’s about the food they eat .  Its how they are different to you . In commercial hospitality we are told that customer is king . We have to do what the customer wants .When we stay at hotels we know we can ask and we will get English speaking staff English menus the performance  Think about staying at home versus staying at a hotel is it the same? Hospitality  When we think about tourism more broadly, it’s economic success is predicated on the ability for people to travel.  That means leaving home and moving into an area of ‘risk’ or uncertainty.  Thus the role of the hospitality sector in particular is to minimize any possibility of risk.  In order to do that organizations both business and public act to replace ‘home’. They offer products and services that mimic the tourists home in order to mitigate risk. As we saw in the video about IHG hotels and Pan American Airlines, global mobility was initially built upon a standardized home-away-from home. Hospitality  Thus we can see the rise of hotel chains such as Holiday Inn, where no matter where in the world you might be you would be understood (the staff would speak English), the food would be familiar— for example the ubiquitous steak sandwich and your every need would be met. However that meant the need to perform a different identity—that of the ‘consumer’. Everything becomes the same in order to be replicable! BUT… ‘Successful tourism requires more than having good transportation, hotels and resorts. It thrives on the spirit of hospitality-that particularly national flavour that shows traditional ways of life and projects a favourable image too tourists purchasing goods and services’ Resinger & Turner (2003) Current thinking… Home Ours or someone else's?  Whilst globalization—in this case the rise of the trans national hotel corporation-has facilitated the ability for more and more people to travel it has also led to a disconnect between place and hotel.  That is the hotel became about replicating the home of the traveller, rather than be a representation of the home of the people who lived in the place being visited! Home Ours or someone else's?  However, as tourists have become more sophisticated (that is they become more experienced as they travel more often) they have started to change their behaviours. Whilst initially travelling away from home meant the mitigation of risk—increasingly tourists are understanding that in order to have an authentic or meaningful experience then one needs to engage with not just the landscape through which they travel but also the people who call these places home. Home: Ours or Someone else ?  This means accepting ‘difference’ (and thus risk). The home of someone in another country is going to be different to your own—and it is this difference that is considered. ‘authentic’.  People want to engage with destinations (not just observe them or feel removed from a sense of place within a hotel) and to experience places in a memorable and fresh way. As a result, there’s less focus is on material goods (“gold taps”) and more focus on an enhanced state of being. Authenticity  Consumers are seeking more authentic travel experiences, tour operators and hotels have the chance to reach out to their communities and bridge the gap.  We want culture, connection, interaction. We want to engage, rather than observe. Learn as opposed to teaching. Explore instead of ignore.  http://blog.prco.com/blog/opinion/the-evolution-of-the-luxury-travel-consumer/ Airbnb  People thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. And what makes this global community so special is that for the very first time, you can belong anywhere. That is the idea at the core of our company: belonging.”  Cities used to be villages,” “Everyone knew each other, and everyone knew they had a place to call home. But after the mechanization and Industrial Revolution of the last century, those feelings of trust and belonging were displaced by mass-produced and impersonal travel experiences. We also stopped trusting each other. And in doing so, we lost something essential about what it means to be a community... Belonging is the idea that defines Airbnb. . . Airbnb is returning us to a place where everyone can feel they belong.”  Source Airbnb website Airbnb marketing ‘home’  Airbnb advertisement 'home’  https://www.youtube.c om/watch?v=dA2F0q ScxrI  Live in Paris 'home’ https://www.youtube.com /watch?v=1AtjOKph7-k  Airbnb Paris  https://www.youtube.com /watch?v=BBcKLDUw61w https://www.youtube.com/watch?v=dA2F0qScxrI https://www.youtube.com/watch?v=dA2F0qScxrI https://www.youtube.com/watch?v=1AtjOKph7-k https://www.youtube.com/watch?v=BBcKLDUw61w https://www.youtube.com/watch?v=BBcKLDUw61w Meriton Suites  Larger Living Areas with Luxury Hotel Facilities.  Appointed with superior furnishings, our fully-furnished suites are up to three times larger than the typical hotel room and equipped with all the comforts of a home away from home. Self-contained and featuring a gourmet-kitchen, supplied with all the necessary kitchenware, as well as generous open-plan living spaces, internal laundry facilities and refreshing designer skin and haircare amenities, our guests will be guaranteed the perfect accommodation experience.  https://www.meritonsuites.com.au/ Welcome to our neighborhoods Hotel Indigo  No two neighborhoods are alike. Neither are any two Hotel Indigo® properties. When you stay with us, you’re not just staying anywhere, you’re staying somewhere— within a vibrant community, in a unique boutique hotel that combines authentic local experiences, modern design and intimate service with the peace of mind and consistency of staying with one of the world’s largest hotel groups.  Source: https://www.ihg.com/hotelindigo/content/us/en/explore-hotels/our- story# Welcome to our neighborhoods Hotel Indigo  Each hotel is as individual as its surroundings and is also a reflection of them. You can taste the local flavor on our menus and see it in the art and photography displayed on our walls. You’ll catch guests and neighbors hanging out in our bars, get great advice from our team members on what to see and do in the neighborhood, and be refreshed by just how relaxed and inviting it all feels.  Source: https://www.ihg.com/hotelindigo/content/us/en/explore-hotels/our- story# Marriott  Plan an unforgettable escape to the Sydney Harbour Marriott Hotel at Circular Quay. Whether you're here for business or on a relaxed family holiday, we'll make you feel at home in our newly renovated lobby and dining venues, featuring luxurious accommodation and an unparalleled commitment to service  Source:https://www.marriott.com.au/hotels/travel/sydmc-sydney-harbour-marriott-hotel-at-circular-quay/ HILTON THIS IS YOUR HOME2!  AT HOME2, WE WANT TO CHANGE THE WAY PEOPLE THINK ABOUT EXTENDED STAY TRAVEL. IT’S A FRESH TAKE ON FEELING AT HOME ON THE ROAD. http://home2suites3.hilton.com/en/promotions/fresh.html?cid=OM,HT,FreshNewWay_Pet,MULTIPR,RetailRail,Home,SingleLink Marketing Home  Qantas still call Australia home https://www.youtube.com/watch?v=-O1LSgOkSrc  Home away counters Airbnb marketing https://www.youtube.com/watch?v=syH-vd3Pudc  Feels like Home Hyatt Tiapeihttps://www.youtube.com/watch?v=Jih55F8ffto https://www.youtube.com/watch?v=-O1LSgOkSrc https://www.youtube.com/watch?v=syH-vd3Pudc https://www.youtube.com/watch?v=Jih55F8ffto Couchsurfing  Couchsurfing Couch surfers open their homes and share their lives. Connect and be inspired.  https://www.couchsurfing.com/ https://www.couchsurfing.com/ ‘Your Home away from Home’  The friendly staff at The Egerton offer a warm welcome to every guest, especially to families with small children - we understand they need extra care and comfort. Here are just a few examples of the services and amenities you can expect to find at the hotel. Naturally, we welcome any special requests you may have and will do our very best to accommodate them:  Fully registered babysitting/nanny service 
Answered Same DayAug 20, 2020MNG10723Southern Cross University

Answer To: HOSPITALITY – HISTORY POLITICS AND CULTURE WEEK 8 Home  In Reading 8.1  Home is a place/site , set...

Soumi answered on Aug 21 2020
141 Votes
CRITICAL ASSESSMENT OF COMMERCIAL HOSPITALITY AS AN EXTENSION OF HOSPITALITY IN HOME
Table of Contents
Introduction    3
Literary Discussion    3
Instances of Commercial Hospitality as Extension of Hospitality at Home    5
Conclusion    6
References    8
Introduction
The regular perception of home is viewed as a personal living place and hospitality is perceived as a range of services that s
ubstitutes the role of home to a person who is travelling, although in reality both the terms have farfetched meanings. A deeper understanding of the term, ‘home’ does point to a feeling that is satisfactory, while the term, ‘hospitality’ is the service that generates satisfactory feeling that resembles homeliness. As commercial hospitality has economic profit making in its core, some business organisations deviates from the services that generate feeling of homeliness, while some organisations incorporate the feeling of homeliness more prominently felt. A lack of proper understanding of both the terms and their implications are important for hospitality industry. The current essay examines the various aspects that frame concepts of home and hospitality to understand how both the concepts are interrelated and how they are different in their functioning priorities, helping in assessing the commercial hospitality in the context of feeling of homeliness.
Literary Discussion
What is a Home?
Homes are places that are suitable for the needs of a person living in it. As defined by Sharif et al. (2018), home is a place that offers most of the basic amenities of life, making it ideal for day to day living. Real life instances has shown that people despite getting better facilities in service allocated apartments do not feel satisfied and long to go to back to their old place, where life is much tougher. As opined by Beck et al. (2018), home is nothing apart from a building or accommodation that satisfies the psychological needs of a human being, therefore, a place that offers mental satisfaction is considered home, while a building offering functional benefits is considered effective instead of being homely.
What is Hospitality?
Seen from the context of day to day life, hospitality is the form of treating guests in a manner that make them comfortable. As affirmed by Litvin et al. (2018), hospitality is the guideline that determines who a guest should be treated and what are the essential aspects of treating guests in general. Contrasting sharply, Molina-Azorin et al. (2108) said that hospitality is not the range of services offered together, it is about the feeling that the services generate in the mind of a person receiving the services. It is worth consideration that hospitality does not mean the offering of any service a guest desire; it is about providing the basic services that are stereotypical to specific cultural background.
Assessing Hospitality at Home
The satisfaction of a person incorporates the regular traits of life as its algorithm and there is not fixed criteria for satisfying a person, as each person has his or her preferred conditions that lead towards mental and physical satisfaction. As opined by Farmaki (2018), the atmosphere in which a person lives for a significant amount of time makes up the taste for hospitability. A deeper understanding show that cultural background influences the lifestyle at home and therefore regulates the norms for a proper hospitality. The basic hospitality at home incorporates the essential aspects such as security, peace of mind, feeling of cosiness and most importantly an alignment with the cultural background.
What is Commercial Hospitality?
Commercial hospitality refers to the paid services that are offered to a person staying at a hotel, lodge or visiting a pub, restaurant or a cafe. As emphasised by Decrop et al. (2018), commercial hospitality is the...
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