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Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 1 Subject Code: MKT301 Subject Name: Consumer Behaviour Assessment Title: Length: Consumer Profile Infographic 1 – page (The size of the page is not limited to A4) Weighting: 30% Total Marks: Submission: 30 Online via Turnitin Due Date: Week 5 . Assessment Description . In this individual assignment, you will be given an opportunity to explore the complexities of consumer behaviour by examining situational and psychological factors influencing consumer decisions to purchase a product. This will enable you to demonstrate a broad knowledge of current issues in buyer/consumer behaviour. You are required to pick a product that falls into the category of fast-moving consumer goods (FMCG), for example, apparel. You are then required to construct a consumer profile infographic based on the chosen product by conducting extensive research of the most recent scholarly, industry and corporate publications. To start your research, please visit IBISWorld online database which is accessible through MyAthens. In constructing the infographic you must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 4. More specifically, you must address the following points: 1. Consumer Profile Infographic: a. Map the historical changes in consumer buying trends of the chosen product; b. Identify motivation factors and the type of involvement and resources that consumers typically use to buy the chosen product; c. Identify exposure, perception and stimuli elements that influence consumers to buy the chosen product; d. Based on the chosen product, map a typical consumer knowledge schema; e. Provide examples of how the marketers of the chosen product influence affectively-based attitudes. 2. Reference List. In creating your infographic, you will need to include images and any other visual aid that validates your research. You are required to use at least 6 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. In text citation is not required in the infographic. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty. For more information, please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources http://www.kbs.edu.au/current-students/student-policies/ COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MKT301 Assessment 1 Marking Rubric – Consumer Profile Infographic 30% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 -74% DN (Distinction) 75 – 84% HD (High Distinction) 85 -100% Theory Application 40 % Your consumer profile infographic does not apply the theories and concepts covered in weeks 1 to 4. Your consumer profile infographic applies some of the theories and concepts covered in weeks 1 to 4. Your consumer profile infographic applies most of the theories and concepts covered in weeks 1 to 4. Your consumer profile infographic applies all of the theories and concepts covered in weeks 1 to 4. Your consumer profile infographic thoroughly applies all of the theories and concepts covered in weeks 1 to 4. Data Analysis 30% Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria. You have analysed some of the consumer behaviour information related to the chosen FMCG product, although your interpretation is not always relevant to the assessment criteria. You have analysed most of the consumer behaviour information related to the chosen FMCG product. You have analysed and interpreted accurate consumer behaviour information related to the chosen FMCG product. You have succinctly analysed and interpreted accurate and specific consumer behaviour information related to the chosen FMCG product. Infographic Format 30% The chosen format lacks thought and consideration for the intended audience. The reference list is absent/or does not include appropriate sources of information. The chosen format is satisfactory, but significant improvements would enhance its effectiveness. The reference list includes some appropriate sources of information and does not adhere to Kaplan Harvard Referencing Style. The chosen format is appropriate, but quite a few improvements would be needed for a professional audience. The reference list includes appropriate and extensive sources of information and adheres to Kaplan Harvard Referencing Style, with minor errors and the occasional major error. Your infographic is professionally presented and has been submitted in a format that, with minor edits, could be suitable for a professional audience. The reference list includes appropriate, extensive and scholarly sources of information and adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. Your infographic is professionally presented and has been submitted in an entirely appropriate format. The reference list includes appropriate, extensive, industry and scholarly sources of information and adheres to Kaplan Harvard Referencing Style, with no errors. Feedback and Grades will be released via Turnitin