Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of...

1 answer below »
please follow the instructions provided by the professor and also i'm sending you the tips for the assignment how to start and how to do it. And also i'm sending you the link


https://brandfailures.blogspot.com/2007/04/tired-brands-levis.html








Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 3 Information Subject Code: MBA642 Subject Name: Project Initiation, Planning and Execution Assessment Title Levi Jeans Type 1 Assessment Type: Length: Individual Report 2000 words (-/+ 10%) Weighting: 40% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 13 . Your task These jeans were a market failure. Create a project management plan to turn them into success. Assessment Description. In this individual assessment, students will be given an opportunity to analyse the organisational factors that promote effective project management by analysing elements of the project management planning and execution phases that may give rise to ethical compromises. More importantly, students will practice creating an integrated project management plans that meet industry standards and objectives. Assessment Instructions • Construct a plan to project manage these Levi jeans to success using the five stages of IPECC as per PMBOK. • Use the criteria for success from assessment 1 and software that would be the best fit for this task from assessment 2. Justify both these choices. • Use research and common sense to find all the data you need for each step in your complete project plan • There will be additional information which gives a fuller description of the assessment requirements along with KBS presentation guidelines. This will be posted on the myKBS Assessment page. • Please refer to the marking guide to assist you in completing all the assessment criteria. You are required to use at least 12 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the time limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA642 Assessment 3 Marking Rubric – Individual Report 40% Marking Criteria F (Fail) 0 – 49% P (Pass) 50 – 64% C (Credit) 65 – 74% D (Distinction) 75 – 84% HD (High Distinction) 85 -100% Analysis of Initiation Stage __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse Initiation, but these are vague and unclear. Analyses several of the Initiation factors and makes several connections to how the learning can be applied. Analyses many of the Initiation factors and makes many connections to the learning There is an in-depth analysis of the Initiation factors and the value of the derived learning. Analysis of Planning Stage __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse Planning factors, but these are vague and unclear. Analyses several Planning factors and makes connections to how the learning can be applied. Analyses many Planning factors and makes many connections to the learning There is an in-depth analysis of Planning factors and derived learning. Analysis of Execution Stage __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse Execution considerations, but these are vague and unclear. Analyses several of the Execution considerations and makes several connections to the learning. Analyses many Execution considerations and makes many connections to the learning There are an in-depth analysis of Execution considerations and the value of the derived learning. Structure and Formatting __/20 marks The writing style is unclear; lacks logical flow and structure; numerous spelling and grammatical errors. Writing style lacks clarity, flaws in flow and structure, some use of academic language, several spelling or grammatical errors The writing style is mostly clear; Mostly written in discipline- specific academic language; Some spelling or grammatical errors. The writing style is clear; Correct use of discipline-specific academic language: some minor spelling or grammatical errors. The writing style is clear; Fluent use of discipline-specific academic language: no spelling or grammatical errors. Theory, research and referencing __/20 marks Total marks __/100 Many errors in logical flow and structure, argument sourced from non-academic literature. No discussion of academic research. Cites very few sources. Some errors in logical flow and structure, basic discussion of relevant theory sourced from a minimal number of academic sources. Little discussion of relevant research. Sound logical flow and structure, a broad discussion of relevant theory sourced from academic literature. The research acknowledged but not discussed. Cites academic sources. Good logical flow and structure, an argument supported by detailed relevant theory and research sourced from numerous and varied academic sources. Excellent logical flow and structure, an argument supported by a comprehensive discussion of relevant theory and research sourced from
Answered Same DayFeb 01, 2021MBA642

Answer To: Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been...

Dilpreet answered on Feb 04 2021
147 Votes
ASSESSMENT 3: PROJECT MANAGEMENT PLAN FOR LEVI’S JEANS
Table of Contents
Introduction    3
Reasons behind the Failure of Levi’s Jeans    3
Project Managing Levi’s Jeans using Five Stages of IPECC    4
Initiation    4
Planning    6
Execution    6
Control    7
Closure    7
Success Criteria and Software for the Project Management Plan    7
Conclusion    8
References    9
Introduction
Levi’s has been a classic brand over a long period, we
ll known for its denim products. Levi’s jeans are now a well-known brand name across the globe with iconic significance. The qualities of products, which Levi’s produce have helped it to define the very essence of the word brand. Its ability to symbolise uniqueness while retaining all the defining elements of revolution, counter-culture and rebellion have helped Levi’s to create a fashionable image in the market. However, it has been observed that Levi’s has faced lot of hard times in the recent period despite of its ubiquity and uniqueness. In this project management plan, reasons behind the market failures of Levi’s jeans have been discussed. Project management skills have also been highlighted here using five stages of IPECC, which could prove beneficial for turning failures into success.
Reasons behind the Failure of Levi’s Jeans
Levi’s has been observed on a rocky ride over past few years, which had a direct adverse impact on the sales of this well-known brand. It was calculated that the sales of the brand slipped from US $ 7.9 billion in 1996 to US $ 4.3 billion in the year 2001. There have been numerous problems with Levi’s, which contributed for the failure of the brand in the market, despite of its popularity and good brand image. One of the most significant reasons of failure has been identified as excess diversification of the products and styles available, which may be liked by one segment or sub-segment and may not be liked by the others (Russell, Schau & Bliese, 2019). Levi’s tried to be sensitive in terms of the choices and clothing styles of people and therefore became over ambitious in its business strategies leading to loss of popularity and customer base. The brand did not enjoy much success with its style experiments. The company’s efforts to branch out beyond its traditional labels and to create new sub-brands such as ‘Silvertab’ and other cheaper range of jeans with orange tags did not turn out to be fruitful for the company.
Moreover, multiple failures of several advertising campaigns also led to the failure of Levi’s jeans in the market. As stated by Boda and Zsolnai (2016) in their work, due to its poor advertising and marketing strategies the brand could not connect with the customers and slowly started to fade from the minds of people. The advertising campaign to promote Silvertab was one of the most hated advertising campaigns in history. The campaign was considered to be insulting and also lacked the elements of good branding. In the year 2002 Levi’s advertisement campaign to promote its low-rise jeans received much criticism from the viewers. Also, Levi’s could not withstand the tough completion from other entrants into the market that were capable to provide the customers with good quality designer products at affordable prices. Diesel, Calvin Klein and Tommy Hilfiger are few to name that acted as a tough competition for Levi’s in the market. It therefore, became difficult for Levi’s at this point to preserve the integrity of its brand.
Another major problem for Levi’s was created because of its unplanned business strategies, which lead to poor decisions consequently diminishing the sales and profit of the company. In its endless chase to be youthful and innovative like its competitors in the market, Levi’s made a major mistake of launching a large number of new styles, thus proving the law of diminishing returns. The manufacturing and the marketing expenses continue to grow with more and more new styles coming in and the company lost its focus on its core competencies, therefore the true brand value of the company diminished considerably. A wide variety of cuts and fits have confused the customers as they are able to determine the specialty of the brand. In the opinion...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here