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Case study analysis
Table of content
Introduction    3
Question 1) Report for the CEO of ‘Cut Short’ having some recommendations    3
Question 2) Two suggestions for improving business service/ operation    6
Reference list    8
Introduction
There are many tasks and challenges that one has to face while starting a salon. The main issue comes with time. They have limited hours to work and a number of customers in a line waiting for their turn. So there is no chance of wasting time. it is the time to focus on priorities and determining the need of the business.
It is possible only with the help of some techniques and strategies that must be followed. There exist some tools that can be very helpful in managing the time. The aim of this report is to find these tools and determine how these tools can help the salon to manage the long queue of customers every day. Some recommendations are also given to keep a check on the issue and finding measures against them.
Question 1) Report for the CEO of ‘Cut Short’ having some recommendations
This report is based on working of a popular hairdressing chain named Cut Short which provides basic hairdressing service. There is an issue with its working that customers take around 15 minutes to be checked in, get seated and deciding their style and particular preferences. For the staff time is very valuable and they have lots of customers waiting in the queue for their appointment. To cope up with this issue here are some recommendations that Cut Short must follow to manage their timings and customers.
Pre-booking appointments: Many times customers visit their salon to make their hairdressing but due to the long queue, they were unable to do so. This brings a feeling of dissatisfaction among the customers and also results in a loss to the salon. This issue can be resolved with the help of pre-booking appointments through the website. There must be an option of booking their appointments on the website of the salon where customers can take appointment according to their suitability anytime from anywhere. There they can choose any kind of style that they prefer such as trimming, restyling, blow wave etc. this will be more beneficial if this service is available for them 24*7 hours. It will help the business by avoiding any non-sense conversation with the customers and will help in simplifying the whole process. This will also help in setting local competition, influencing some new customers and will help to make loyalty among the customers if they were provided with the same treatment as they preferred. Pre-booking appointment must give an option of choosing the date and time according to their relevancy. They must be able to decide the date on which they want to take the treatment and the time that suits them according to your working hours. Online services always prove convenient for the customers and will help the salon to maximize their profit and encouraging their loyalty. They can also sell different products while fixing their appointments by providing them schemes according to suitability.
By providing online facility customers can choose their options without asking anything and any hesitation. They can even verify their choice before fixing it and can make changes if they like something else. They can also discuss it with their friends and relatives and can get a huge advantage over the services. Many times customers are busy in their office hours and they do not get much time to appoint their bookings by visiting the salon or calling them (Day, 2017). This online booking facility helps them to book it without making may call or visit the salon. By making an online booking you can also compare charges and facilities provided to you with another salon. You can make a comparison between their services and can fix an appointment with the one which is more affordable and reliable. Providing the online facility can be helpful for staff as well. They can spend more time with their customers according to their time limit and can relieve themselves from missed appointments issue (Barber, 2016). This facility can even help the customers by reminding them time to time about their appointments. This helps in ensuring no last-minute cancellation and gives you full control of your choice and offers. Customers will be provided with full flexibility in appointment such as they can take appointment anytime, anywhere and access to their appointment history and...