please follow , just 6 references
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 3 Subject Code: MKT301 Subject Name: Consumer Behaviour Assessment Title: Length: Presentation Pitch 15 minutes (no more) Weighting: 30% Total Marks: Submission: 30 Week 12: PPT Slide Deck Online via Turnitin Due Date: Week 12 - In Class Presentation Delivery . Assessment Description . The purpose of this assignment is to develop the student’s ability to evaluate marketing strategies by applying learned consumer behaviour theories and concepts from weeks 1 to 11. More importantly, this is a fantastic opportunity for students to develop essential presentation work skills that are such a necessity in today’s business world. Your task is to prepare a 7-10-minutes presentation pitch aimed at critiquing an existent marketing strategy of a global company. In preparing this pitch, your are required to: I. Find a current marketing strategy document of a global company. II. Critically examine the content of the strategy by evaluating its focus on addressing any of the consumer behavioural aspects. III. Based on your evaluation, propose at least three methods of research that this company may use in order to obtain further understanding of consumer behaviour. In creating your presentation pitch, you will need to include images and any other visual aid that validates your research. You are required to use at least 6 relevant sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Your presentation pitch and PPT slide deck MUST follow a professional structure: Title Page Overview of the selected company and its marketing strategy Critical analysis and evaluation of the strategy Recommendations Reference List Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties No late submission allowed. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources . http://www.kbs.edu.au/current-students/student-policies/ COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MKT301 Assessment 3 Marking Rubric –Presentation Pitch 30% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 -100% Critical Analysis 25% Your analysis does not satisfactorily identify and/or examines legal and regulatory issues associated with the marketing strategy. Your analysis partially identifies and examines legal and regulatory issues associated with the chosen marketing strategy. Your analysis satisfactorily identifies and examines legal and regulatory issues associated with the chosen marketing strategy. Your analysis strongly identifies and examines legal and regulatory issues associated with the chosen marketing strategy. Your analysis critically identifies and thoroughly examines the chosen marketing strategy. Critical Evaluation 25% Your evaluation has no or unsuitable justification of chosen recommendations. Limited evaluation that somewhat justifies your choice of recommendations. Sufficient evaluation that justifies your choice of recommendations. Proficient evaluation that substantially justifies your choice of recommendations. An excellent evaluation that vigorously justifies your choice of recommendations. Recommendations 30% The quality of your recommendations is poor and/or incoherent. You have drawn some useful recommendations although a more comprehensive analysis would have been helpful. You have drawn mostly useful recommendations. You have drawn varied, well- researched and compelling recommendations. You have drawn dynamic, comprehensive and convincing recommendations. Presentation Format 20% A better selection of illustrative devices would enhance your presentation slides. Your presentation style lacks life and vitality, resulting in audience disengagement. The reference list is absent/or does not include appropriate sources of information. Your presentation slides include some illustrative devices. Your presentation style initially captures the audience’s attention, fluctuating throughout. The reference list includes some appropriate sources of information and does not adhere to Kaplan Harvard Referencing Style. Your presentation slides include mostly useful illustrative devices. Your presentation style is engaging. The reference list includes appropriate and extensive sources of information and adheres to Kaplan Harvard Referencing Style, with minor errors and the occasional major error.. Your presentation slides include an appropriate selection of useful illustrative devices. Your presentation style is engaging, expressive and exciting. The reference list includes appropriate, extensive and scholarly sources of information and adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. Your presentation slides include a comprehensive selection of useful illustrative devices. Your presentation style is very engaging, and of high-level professionalism. The reference list includes appropriate, extensive, industry and scholarly sources of information and adheres to Kaplan Harvard Referencing Style, with no errors. Feedback and Grades will be released via Turnitin