MNA304_T3_2019_Assessment_2_Information Page 1 XXXXXXXXXXKaplan Business School Assessment Outline Assessment 2 Information Subject Code: MAN304 Subject Name: Issues in International Business...

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MNA304_T3_2019_Assessment_2_Information Page 1 Kaplan Business School Assessment Outline Assessment 2 Information Subject Code: MAN304 Subject Name: Issues in International Business Assessment Title: Strategy Formulation Report Assessment Type: Individual Written Report Word Count: 1500 Words (+/-10%) Weighting: 35 % Total Marks: 100 Submission: Via Turnitin Due Date: Week 8 Your Task The purpose of this individual international study analysis is to interpret the impact of the trade investment environment, the political and cultural issues that affect international business for destination countries. It also aims to identify possible strategies that firms can adopt when considering engaging with international markets. Assessment Description To complete this assessment you will need to use the firm you selected in the Assessment. 1. This report is a summary of the strategy that you propose the firm adopts in the country that you selected in the first assessment 1. The strategy needs to be developed so that it gives the firm and its product the greatest chance of success in the international destination that you chose. The strategy requires that you conduct details research into the country that you have selected and summarising each factor using a heading and then develop a risk table using the sample provided in this assessment to rank the risks facing your business in the destination country. The factors that you will need to research and summarise are: 1. Recent news about the country you selected regarding trade and investment friendliness, international relations between countries and emerging factors affecting market conditions 2. Local (host country) PESTEL factors 3. The top 3 risks that you believe your firm may face in that country based on your analysis. 4. Recommend one of the following strategies as a possible entry point for the firm: a. Enter the country directly (using the firm’s own operations by starting a branch in that country), or b. Partner with a firm in the destination country to enter that market Assessment Instructions • You must Submit via Turnitin as a “WORD” document • Please remember that you will need to cite the sources you used, so you are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. In referencing sources, you must apply Harvard Referencing Style to your in-text citations and consequently to the reference list. • Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria. Page 2 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 Page 3 Kaplan Business School Assessment Outline Assessment 2 Marking Rubric Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100 Analysis of Identified Commercial and Risk Issues /10 Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria. You briefly analyse some of the issues and your interpretation is not always relevant to the assessment criteria. You analyse most of the issues and your interpretation is well structured. You analyse and interpret issues thoroughly. You analyse and interpret the issues articulately and convincingly. Recommendation /10 The quality of your recommendation is poor and/or incoherent. You have drawn some useful recommendations although a more comprehensive analysis of the case study would have been helpful. You have drawn mostly useful recommendation. You have drawn varied, well- researched and compelling recommendation. You have drawn dynamic, comprehensive and convincing recommendation. Research /10 Your research lacks focus because of an unsuitable choice of sources. You have selected some appropriate scholarly sources. Better use of quality sources would help focus your research. Your research is focused, drawn from an appropriate range of scholarly sources. It is obvious that your research is focused, complemented by a quality selection and range of scholarly sources. It is clearly obvious that your research is extensive and focused, complemented by a quality selection and range of scholarly sources. Academic Writing /5 Spelling, grammar and presentation/or grammar is consistently incorrect. In-text referencing and/or reference list is mostly incorrect or non-existent Spelling, grammar and presentation have numerous errors. In-text referencing and/or reference list is obvious but there are major errors. Spelling, grammar and presentation have numerous errors. In-text referencing and/or reference list has only minor errors throughout Errors in grammar and spelling are rare and professionally presented. In-text referencing and the resultant reference list is correct, with only the occasional error. Correct grammar and spelling throughout the analysis with no obvious errors. In-text referencing and the resultant reference list is correct, with no errors. Page 4 Kaplan Business School Assessment Outline Assessment Marking Guide Insert rubric here
Answered Same DayJan 06, 2021MAN304

Answer To: MNA304_T3_2019_Assessment_2_Information Page 1 XXXXXXXXXXKaplan Business School Assessment Outline...

Arunavo answered on Jan 07 2021
164 Votes
STRATEGY FORMULATION IN INTERNATIONAL BUSINESS
Table of Contents
Introduction    3
Current Situation of Malaysia     3
PESTEL Analysis    4
Top Three Risks    5
Recommendation    6
Conclusion    7
References    8
Introduction
The following project report is analysing the risks that Alibaba group may face during doing international business in Malaysia. Ther
e are various factors that Alibaba needs to be considered while operating in any other country. Any firm before operation will conduct a detailed research that will include the political aspect of that country, the social aspect, technological aspect, environmental factors and legal aspects of the country. A firm must consider and try not to disrupt any of the above factors so that the ease of doing business sustains. A detailed review will be conducted in which Alibaba may face certain risk and that needs to be considered before proceeding for the opening of the business in Malaysia.
Current Situation of Malaysia
Malaysia is the thirty fifth largest economy in the world. As mentioned by Longanathan et al., (2017), Malaysian economy is considered as third largest economy in Southeast Asia. Due to the high density of knowledge based industries and adoption of state of art technology for digital economy and manufacturing, Malaysian labour productivity is considered significantly higher than the neighbouring countries like Thailand, Indonesia, Philippines and Vietnam. According to Global Competitiveness Report (2018), Malaysian economy is considered as the twenty fifth most competitive country to work in the world. As per a report published by the World Bank (2013), Malaysia has certain strengths like getting ranked first in getting credit, ranked fourth in protecting the investors and secured fifth rank in doing trade across the borders.
World Bank has also cited certain weakness in which Malaysia scored forty third in dealing with construction permits. The Malaysian government has adopted a more business friendly environment and has set up a special task force that looks after facilitating business named PEMUDAH, which means simpler in Malay. PEMUDAH has been seen largely successful in facilitating a more business friendly environment for the investors. The taxation by the Malaysian government has also been controlled significantly to promote the ease of doing business. The Inland Revenue Board of Malaysia has lowered the effective tax rate to twenty four percent for businesses with capital exceeding the amount of 2.5 million ringgit. For smaller firms however the rate is reduced to nineteen percent. The external trade growth rate has also seen significant improvement in recent years.
Malaysia is world’s largest twenty first largest exporters and twenty fifth largest importers. Malaysia’s largest trading partner is China. China and Malaysia are considered as top partners within ASEAN nations since 2008. Due to the developed trading relation between these two countries they have also agreed upon economic and financial co-operation, especially in railway construction, production of foods and water processing.
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PESTEL Analysis of Malaysia
In the following part the detailed PESTEL factors also known as the political, economic, social, technological, environment and legal factors that affect the current situation of Malaysia. Malaysia is one of the most powerful country and one of the most growing economies in Southeast Asia.
a) Political Factors
Malaysia is a federal...
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