Page 1 XXXXXXXXXXKaplan Business School Assessment Outline Assessment 2 Information Subject Code: MKT304 Subject Name: Strategic Marketing Assessment Title: Portfolio Analysis Assessment Type:...

please follow assignment and do this assignment.you are required to prepare a visual portfolio of their current business based on the theories you have studied from Week 1-8. You will be required to use charts/diagrams/models in order to complete this assessment. Due to the nature of the assessment, there are no wordcount allocated to this assessment.


Page 1 Kaplan Business School Assessment Outline Assessment 2 Information Subject Code: MKT304 Subject Name: Strategic Marketing Assessment Title: Portfolio Analysis Assessment Type: Portfolio – visual + Written Choose an item.: Choose an item. (+/-10%) Weighting: 30 % Total Marks: 30 Submission: Turnitin Due Date: Week 9 Your Task Your task is to prepare a portfolio analysis in MS Word on your chosen organization from assessment 1 based on their current marketing strategies. Assessment Description Using the same organisation from Assessment-1, you are required to prepare a visual portfolio of their current business based on the theories you have studied from Week 1-8. You will be required to use charts/diagrams/models in order to complete this assessment. Due to the nature of the assessment, there are no wordcount allocated to this assessment. Assessment Instructions Your portfolio must include following. 1. Brief introduction about the organization and their current performance in the respective industry. Use IBISWorld in order to write this part. 2. SWOT Analysis (You need to make this, using available online template will not be acceptable) 3. How the organisation’s addressing ethical values against any two AMA values 4. Current positioning through BCG Matrix (You need to make this, using available online template will not be acceptable) 5. Organisation’s current customer value creation and co-creation model (You need to make this, using available online template will not be acceptable) 6. Reference List (You must apply Harvard Referencing Style) In preparing your portfolio, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. Page 2 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 Page 3 Kaplan Business School Assessment Outline Assessment Marking Guide Criteria F (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 -100 Theory Application 40% Your Portfolio does not satisfactorily identify and apply relevant Strategic Marketing theories and concepts Your Portfolio partially identifies and applies some relevant Strategic Marketing theories and concepts Your Portfolio satisfactorily identifies and applies relevant Strategic Marketing theories and concepts Your Portfolio strongly identifies and applies relevant Strategic Marketing theories and concepts Your Portfolio clearly and thoroughly identifies and applies relevant Strategic Marketing theories and concepts Data Analysis 40% Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria You have analysed some market specific information, although your interpretation is not always relevant to the assessment criteria You have analysed most of the market specific information required by this assessment You have analysed and interpreted accurate market information You have analysed and interpreted accurate and specific market information Portfolio Format 20% The format chosen for your portfolio lacks thought and consideration for the intended audience The format chosen for your Portfolio is satisfactory, but major improvements would enhance its effectiveness The format chosen for your Portfolio is appropriate but quite a few improvements would be needed for a professional audience Your Portfolio is professionally presented and has been submitted in a format that, with some tweaks, could be suitable for a professional audience Your Portfolio is professionally presented and has been submitted in an entirely appropriate format Feedback and Grades will be released via Turnitin Assessment 2 Information Subject Code: Subject Name: Portfolio Analysis Assessment Title: Portfolio – visual + Written Assessment Type: Choose an item.: Weighting: Total Marks: Turnitin Submission: Week 9 Due Date: Strategic Marketing 30 30 % MKT304