PLease ensure you are addressing the 4 questions
Microsoft Word - BIZ301_Assessment 1_Case Study_M3.docx BIZ301_Assessment 1_Case Study Page 1 of 5 ASSESSMENT BRIEF Subject Code and Title BIZ301 Organizational Creativity and Innovation Assessment Case Study Analysis Individual/Group Individual Length 1,200 words +/‐ 10% Learning Outcomes a) Differentiate between the processes of creativity, innovation, and entrepreneurship. b) Identify organizations that develop and foster the processes, practices, and attributes for creativity and innovation. c) Explain the implications for organizational strategy, when developing a culture of creativity and/or innovation. Submission Due by 11:55pm AEST/AEDT Sunday of Module 3 (week 6) Weighting 35% Total Marks 100 marks Objective: • To develop an understanding of how innovations are conducted in organizations. • Understand the process and methodology of bringing innovative products and solutions to the market. • Develop an understanding of how customers play an important role in the development of innovative market-based solutions. • The assessment will prepare you to be able to develop valuable skills towards the group venture plan (Assessment 2). • To demonstrate your understanding of the theories from the subject modules as applied to the case study. Context: Innovation and creativity are growing in importance in a very competitive business world. Organizations use various innovative methods and techniques to ensure competitive advantage within their industry and to meet their customers’ needs. This assessment will encourage students to explore the methods and approaches undertaken by a leading organization. The aim of this assessment is to discuss and apply BIZ301_Assessment 1_Case Study Page 2 of 5 theoretical concepts mainly from modules 1 and 2 of the subject towards evaluating the success of a chosen organization. Students are to select from ONE of the following organizations to research and apply the theory from the modules towards evaluating the role of organizational creativity and innovation in the organization’s success. PLEASE NOTE: Students who do not select from the following list of organizations will result in an automatic failure for the assessment. List of organizations from which to complete your Case Study Analysis Shiok Meats https://shiokmeats.com/ Tencent https://www.tencent.com/en-us/about.html Coupang https://rocketyourcareer.usa.coupang.com/ Catapult https://www.catapultsports.com/ Tesla https://www.tesla.com/ Warby Parker https://www.warbyparker.com/ Atlassian https://www.atlassian.com/ Canva https://www.canva.com/en_au/ QT Hotels and Resort https://www.qthotels.com/ Mecca Brands https://www.mecca.com.au/brands/ Zappos https://www.zappos.com/ Patagonia https://www.patagonia.com/home/ Shopify https://www.shopify.com/ Bonobos https://bonobos.com/ Instructions: Students will review and analyze the chosen organization with theoretical models from the modules and the output will be a 1200-word report that responds to the following four questions: 1. How does innovation and strategy work together at the organization? 2. Identify the innovation approach the company has successfully used to identify customers’ needs, and how did it help them to continue to stay ahead of the competition? 3. What role does design thinking play in the company’s present success? 4. What roles do the company founder and leadership team play initiating innovation and creativity in the organization? What do they bring, personally, to the organization? You should undertake further reading on the organization, in order to enhance your analysis. Submission Instructions: Submit your research report, by clicking on the Assessment link, in the main navigation menu in BIZ301 Organisational Creativity and Innovation. The learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. https://shiokmeats.com/ https://www.tencent.com/en-us/about.html https://rocketyourcareer.usa.coupang.com/ https://www.catapultsports.com/ https://www.tesla.com/ https://www.warbyparker.com/ https://www.atlassian.com/ https://www.canva.com/en_au/ https://www.qthotels.com/ https://www.mecca.com.au/brands/ https://www.zappos.com/ https://www.patagonia.com/home/ https://www.shopify.com/ https://bonobos.com/ BIZ301_Assessment 1_Case Study Page 3 of 5 Learning Rubric: Assessment 1 Assessment Attributes Fail (Unacceptable) 0‐49% Pass (Functional) 50‐64% Credit (Proficient) 65‐74% Distinction (Advanced) 75 ‐84% High Distinction (Exceptional) 85‐100% Grade Description (Grading Scheme) Fail grade is awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points, in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in‐depth research, reading, analysis, and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in‐depth research, reading, analysis, and original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. Effective incorporation of the data from the case study Limited understanding of the organization. Limited knowledge of Adequate understanding of the organization. Shows clear Good understanding of the organization. Identifies different Highly developed understanding of the organization. A sophisticated understanding of the organization. BIZ301_Assessment 1_Case Study Page 4 of 5 30% the different approaches or methods used by the organization to achieve their goals. understanding of the different approaches or methods used by the organization to achieve their success. approaches or methods used by the organization and is able to clearly link this with their success. Clearly outlines the macro‐level strategies employed by the organization to demonstrate competitive leadership. Clearly outlines and integrates the key aspects of macro‐ and micro‐level attributes of the organization’s product innovation, people, and customer/market need. Knowledge and understanding of appropriate theory 30% Limited understanding of required concepts and knowledge. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Supports personal opinion and information substantiated by evidence from the research/course materials to outline the organization’s contribution to society. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust and extended reading. evidence from the research/course materials and extended reading. Synthesis of case study data and theory 20% Limited synthesis and analysis of the key information. Limited application/recommend ation based upon analysis. Demonstrated analysis and synthesis of new knowledge with application. Shows the ability to interpret relevant information from the case study, to develop a list of approaches. Well‐developed analysis and synthesis, with application of recommendations linked to analysis/synthesis. Outlines the key aspects of the innovative approaches taken by the organization. Thoroughly understands the approaches of innovation taken by the organization and its impact on the success of the company. Is able to attribute the approaches to the continued development of innovative products. Highly sophisticated and creative analysis of the approaches used. Is able to link the approaches used and their impact on society. Able to identify other organizations that may use these approaches to remain competitive. BIZ301_Assessment 1_Case Study Page 5 of 5 Delivery of a professionally structured, written and presented Poorly structured document that is difficult to understand and not well presented. Acceptable structure and presentation and adequately written. Information, evidence, and explanations are well structured and presented. A mostly clear flow to the Information, evidence, and explanations are well structured and presented. Expertly presented; the report is logical, persuasive, and well‐ supported by evidence document investigative approach. A very clear flow to the Demonstrates an 20% Line of reasoning is easy to follow. investigative approach. Line of reasoning is logical, insightful, and excellent flow and professional approach to the investigation. easy to follow. Clear line of reasoning Effective use of graphics and supporting data, to and approach is expertly aid with communication. delivered. Extremely effective use of graphics and supporting data. Engages and sustains the audience’s interest in the topic. Objective: Context: Instructions: 1. How does innovation and strategy work together at the organization? 2. Identify the innovation approach the company has successfully used to identify customers’ needs, and how did it help them to continue to stay ahead of the competition? 3. What role does design thinking play in the company’s present success? 4. What roles do the company founder and leadership team play initiating innovation and creativity in the organization?