Please choose an event like Australia Open or a festival. An event that is successful,thank you.
1 MMM312 – Event management Trimester 1, 2020 Assessment 1 – Case study blog DUE DATE AND TIME: Friday, April 3, 2020 5:00pm via the unit site PERCENTAGE OF FINAL GRADE: 40% HURDLE DETAILS: None Learning Outcome Details Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO1: Determine the use of a range of management processes in the design, planning, organisation and operation of events. GLO1: Discipline specific knowledge and capabilities ULO2: Analyse the environments in which events are developed and delivered, and the associated implications for event managers. GLO4: Critical thinking Assessment Feedback: Students who submit their work by the due date will receive their marks and feedback via CloudDeakin by Friday, April 24, 2020 Limitations: Maximum 2,500 words in total (excluding references) Maximum 5 minutes of video material (includes links to material on other sites) Description / Requirements Construct a WordPress blog (follow the instructions on the unit CloudDeakin site) to document the following activities. 2 Background The ultimate aim of event managers is to deliver a ‘wow’ experience or ‘once in a lifetime’ opportunity. However there are a range of different views about how events can be designed to achieve this level of impact. There is no magic formula for delivering an unforgettable or extraordinary event. Different writers offer various suggestions about what constitutes event design. For example, your textbook highlights the importance of concept, theme and format (venue, audience, timing, event team and stakeholders) (see pp 87-92). Alternatively, Goldblatt (1997) suggests event design is determined by asking the five ‘Ws’ (why, who, when, where, what), whereas Brown and James (2012) argue that event design is based on scale, shape, focus, timing and build. Event Scotland (2014) suggest that events are made up of main, secondary, support and ancillary activities. Don’t let these different views and approaches confuse you. In this assignment you will consider both the similarities and differences in what these and other writers suggest, and on the basis of your research into a case study event (of your choosing) write an account of what you believe captures the most important aspects of event design. Aims The ways in which events are designed play a key role in their success. This assignment aims for you to incorporate an understanding and appreciation of event design into your event management training. It aims to stimulate your thinking and understanding of event design by requiring you to analyse an event that produced a ‘wow’ factor, and identify and discuss the event design features that resulted in this impact. Assignment task To complete this assignment you will: 1. Read the authors listed below (plus conduct your own research); 2. Analyse the similarities and differences between the views of these authors on the topic of event design; 3. Select and analyse an event (case study) of your choice; 4. Use the views of the authors to help explain why your chosen event (case study) has (or perhaps does NOT have) a ‘wow’ factor; 5. Report your analysis of this case study event in a wordpress blog. 3 Suggested readings Use this list is a starting point only. Conducting your own research into the topic of event design is one of the assessment criteria for this assignment. Resources available through links provided or via the Deakin Library. Berridge, G. 2012. Event Experience: A Case Study of Differences Between the Way in Which Organizers Plan an Event Experience and the Way in Which Guests Receive the Experience. Journal Of Park & Recreation Administration, 30(3), 7-23. Brown, Steve and James, Jane 2012, ‘Event design and management: ritual sacrifice?’ in Festival and Event Management: An international arts and culture perspective, Yoeman, Ian; Robertson, Martin; Ali-Knight, Jane; Drummond, Siobhan & McMahon-Beattie, Una (eds.), Routledge, London. Brown, G. 2019. Eventscapes: Transforming Place, Space and Experiences. Routledge. Event Scotland 2014, ‘Chapter 6: The programme’ in Event Management: A practical guide, retrieved 31 Jan 2017, https://www.visitscotland.org/binaries/content/assets/dot- org/pdf/events/event-management-guide/chapter-06---the-programme.pdf Goldblatt J. 2008, Chapter 2 ‘Models of Global Event Leadership’ in Special Events: The Roots And Wings Of Celebration [e-book]. Hoboken, N.J. : John Wiley & Sons, 2008. Richards, G., Marques, L., & Mein, K. (Eds.). (2014). Event design: Social perspectives and practices. Routledge. Blog template See the CloudDeakin site for this unit to access the wordpress template for your blog and instructions on how to use wordpress. You are able to modify and change the wordpress template that has been provided. However the pages included in the template provide a structure that is well suited to the requirements of this assignment: 1. Introduction 2. Short description of your case study event 3. Overview of theory relating to the design of events 4. Discussion about why your case study event does (or doesn’t) have a WOW factor 5. Conclusion 6. References https://www.visitscotland.org/binaries/content/assets/dot-org/pdf/events/event-management-guide/chapter-06---the-programme.pdf https://www.visitscotland.org/binaries/content/assets/dot-org/pdf/events/event-management-guide/chapter-06---the-programme.pdf 4 Blog writing style Some bloggers that you could draw on for writing tips and inspiration (plus they’re generally interesting to follow) include: Endless events: https://helloendless.com/blog/ Julius Solaris: https://www.eventmanagerblog.com/inspiration/ Eventbrite: https://www.eventbrite.com/blog/ Event Birdie: https://www.eventbirdie.com/blog Trevor O’Donnell: https://trevorodonnell.com/ Submission Instructions You must upload your web site to the assignment dropbox for it to be assessed. See the wordpress instuctions for advice on how to upload your blog assignment to the dropbox. Assessment criteria Please see the rubric associated with this assignment (available on the CloudDeakin unit site) for a detailed breakdown of the assessment criteria and marks. In summary your assignment will be assessed as follows: Assessment criteria GLO Max. points Synthesis of event design theory in order to develop an evaluation framework GLO1: Discipline specific knowledge and capabilities 10 Analysis of the event design aspects of your case study GLO4: Critical thinking 10 Research into event design theory and your case study GLO3: Digital literacy 10 Communication skills and effective use of the multimedia nature of a blog format GLO2: Communication 10 Total marks available 40 Notes and Constraints The blog template on the CloudDeakin unit site contains one page for each of the activities specified above under ‘Blog template’. You may create sub-pages if you wish. The blog may consist of words, pictures, video (your own or from the web). Please use the Harvard referencing system to account for the sources and references that influence your thinking. There is no maximum or minimum number of references, but you do need to demonstrate that you are familiar with the literature on event design via reference to the existing literature. Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for https://helloendless.com/blog/ https://www.eventmanagerblog.com/inspiration/ http://www.eventbrite.com/blog/ https://www.eventbirdie.com/blog https://trevorodonnell.com/ 5 paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date. For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the CloudDeakin unit site. Building evidence of your experiences, skills and knowledge (Portfolio) - Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential employers. There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like. Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents. DISBA Digital Learning ApRIL 2017 1 MMM312 Event Management Instructions for using WordPress for Assessment 1 Case Study Blog Please Note: Deakin WordPress Site can be only accessed through Cloud Deakin Website. Log in to your CloudDeakin (MMM312 T1 2020) Go into Resources > Assessment Resources > Assessment 1: Event design case study Table of Contents How to access the WordPress Template through CloudDeakin? .................................................. 2 How to change the Logo Image, Add title and tagline? ................................................................ 3 How to edit a page and add links to external sites? .........................................................