Page 1 XXXXXXXXXXKaplan Business School Assessment Outline Assessment 2 Information Subject Code: BUS101 Subject Name: Business Communication Assessment Title: Individual Case Study Analysis...

Please check Topic1 5 7,and finish it.Thanks


Page 1 Kaplan Business School Assessment Outline Assessment 2 Information Subject Code: BUS101 Subject Name: Business Communication Assessment Title: Individual Case Study Analysis Assessment Type: Report Word Count: 1000 Words (+/-10%) Weighting: 40 % Total Marks: 40 Submission: via Turnitin Due Date: Week 8 Your Task Using the following information as a starting point, conduct further research to find out what could be done to provide communication to all stakeholders. This research will be based on topics (the communication process; barriers to the communication process; channels of communication; technology & social media communication principles; group decision making and stakeholders) covered in class during weeks 1, 5 and 7 and applying the report writing skills covered in week 4. Assessment Description You have been appointed to a committee for a State Fitness Industry Association. The Association operates on a membership basis, consisting of gym owners, exercise professionals and personal trainers. They are also responsible to ensure business practices of the gyms and professionals are ethical and in line with consumer rights of the community that use their services. The Association works closely with local and state governments to also drive the direction of association projects and support future policy making. The state government has expressed a number of concerns to the Association in relation to the fitness industry’s treatment of consumers. As a result, the Association has decided to develop a code of conduct and has asked you to be on this committee that will work with all the groups concerned. Your role is to research and compile a report on the communication strategies between each of the stakeholders and the different needs that they all have. • First the committee will need to work with several government appointed members to develop the code of conduct. • Secondly the committee will need to consult with gym owners, exercise professionals and personal trainers to get feedback on what will work for them whilst meeting the ethical and moral issues that have been raised by government. • Thirdly the committee will need communicate the outcomes to potential consumers that use gyms or personal training services. All three groups have different functions in the process so your report will need to discuss the different communication needs of each of the three groups. Analyse these needs in relation to the theory and make one communication strategy recommendation for each group (Three recommendations in total). Page 2 Kaplan Business School Assessment Outline Assessment Instructions The assessment is to be presented in a Report Format using headings and requires the following sections: • Cover page • Table of contents • Introduction (100 words) – state simply the purpose of the report and the structure it will follow • Overview of the communication needs of each group (200 words) – a general description of the role each group has in the project and what type of communication considerations you may need to consider. • Communication Models / Theories (300 words) – your own research on what communication models or theories help you understand and support your recommendations (think about what information you learned in weeks 1, 5 and 7; then refer to the weekly readings for those weeks). • Conclusion (100 words) – a summary of the key information you identified in your report • Recommendations (300 words) – Identify a total of 3 strategies the committee could implement to ensure efficient communication with each of the groups concerned (think about what the best way will be to communicate with government, gyms and fitness professionals as well as communicate the code of conduct to potential consumers). • Reference List Important Study Information Please refer to the marking criteria as a guideline to help you complete the report. Reference guide: Use a minimum of four references. This may include weekly readings, text books and journal articles. Referencing should be in the Harvard style – please refer to Kaplan’s ‘Harvard Referencing Guide’. KBS presentation guidelines: Arial, size 11 font, 1.5 spacing Submission: PDF and submit to Turnitin by the due date. Late submissions will incur a late penalty. Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 Page 3 Kaplan Business School Assessment Outline Assessment Marking Guide Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail) 0%-49% Score Report Structure 15 Marks • Introduction includes background, purpose and scope • Discussion analyses the situation and develops a clear, logical, advanced argument • Recommendations are clear, logical and is well detailed. • Conclusion accurately summarises the report • Graphics are appropriate, labelled and placed close to the text that refers to them. • Introduction includes background, purpose and scope • Discussion analyses the situation and develops a clear, logical argument • Recommendations are clear and detailed • Conclusion accurately summarises the report • Graphics are appropriate and labelled. • Introduction includes most relevant information • Discussion analyses the situation • Recommendations are clear • Conclusion summarises the report • Graphics are appropriate. • Introduction includes some required information • Discussion analyses some elements of the situation • Recommendation included • Conclusion does not fully reflect the contents of the report • Graphics are used to illustrate points but not fully discussed. • Introduction does not include background or purpose of report • Discussion does not describe or analyse the major elements of the situation • Inappropriate recommendations included • Conclusion does not reflect the contents of the report • Graphics (if included) do not relate to the discussion. /15 Research and Analysis 15 Marks • Research covers all areas outlined in the instructions within the word limit • Discussion is of appropriate depth and all aspects of the discussion are relevant to the situation • Analysis demonstrates critical understanding and results in valid judgements and recommendations • Discussion equitably compares the perspectives of different sources • Discussion is supported by a substantial range of credible, current sources (references) • Argument is persuasive and is ordered logically • Research covers main areas outlined in the instructions within the word limit • Discussion is of appropriate depth and most aspects of the discussion are relevant to the situation • Analysis results in valid judgements and recommendations • Discussion compares the perspectives of different sources • Discussion is supported by credible, current sources (references) • Argument is ordered logically • Research covers most areas outlined in the instructions within the word limit • Discussion is of appropriate depth and some aspects of the discussion are relevant to the situation • Analysis mainly results in valid judgements and recommendations • Discussion compares the perspectives of different sources • Discussion is supported by a range of sources (references) • Argument is ordered logically in most sections. • Research covers some areas outlined in the instructions within the word limit • Most aspects of the discussion are relevant to the situation but not in depth • Analysis demonstrates some understanding to lead to judgements and recommendations • Discussion does not fully consider perspectives of different sources • Discussion is supported by some sources (references) but they are not always credible or current • Argument is not persuasive and could be more logically ordered. • Research does not cover many areas outlined in the instructions • Many aspects of the discussion are not relevant to the situation • Analysis does not fully understand the situation to provide judgements and recommendations • Discussion does not consider perspectives of different sources • Discussion is unsupported by relevant sources (references) • Argument is not persuasive /15 Page 4