please check the attachment for instructions. it should be on eBay.
Ebay brand audit Begin your analysis of the brand by examining its inventory of current activities along with secondary data. These should inform your primary data gathering. Your goal for this brand audit is to rescue a struggling brand. So, naturally, changes will be needed. What strategic and tactical elements of the marketing mix is the brand using that are effective or ineffective? However, examples abound that drastic changes to a brand can often be disorienting to consumers, leading to negative assessments. Thus, it is helpful to consider the prior evolution of the brand and the offering so that elements that still deliver value can be retained. Further, it is important to consider elements of the external environment that present opportunities and threats. These could include rising competition, technological change, environmental concerns Or a whole host of other factors. Information on such factors is often found in secondary sources of data, such as industry/analyst reports, annual reports from the firm. Combine these considerations into a SWOT analysis. Analyze the key elements of the marketing mix (7Ps), highlighting elements that have evolved over time to necessitate change or elements that remain strong and should be retained. Additionally, identify opportunities and threats from the external environment using secondary research you have gathered on the brand. You do not need to discuss each of the 7Ps; instead, focus on those that are most relevant to the situation at hand and explain why this is so. Be sure to think broadly and deeply, considering elements that influence affect, behavior, cognition, and are influenced by characteristics of the individual such as demographics. Further, think about influences that may occur at various points in the consumption process, such as prior to a choice, at the moment of choice, during consumption, and at the time of disposition. To do list: · Brief summary of current brand strategy and tactics · Comprehensive summary of strengths, weaknesses, opportunities, and threats relating to brand · Supported by illustrative materials from brand and from secondary sources where appropriate