EVN301_Assessment 3_Brief_June 2018 Page 1 of 5 ASSESSMENT 3 BRIEF Subject Code and Title EVN301 Events Policy and Strategy Assessment Reflective Journal Individual/Group Individual Length 1,000 words...

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EVN301_Assessment 3_Brief_June 2018 Page 1 of 5 ASSESSMENT 3 BRIEF Subject Code and Title EVN301 Events Policy and Strategy Assessment Reflective Journal Individual/Group Individual Length 1,000 words (+/- 10%) Learning Outcomes d) Reflect upon the impact of policy, strategic events management, and asset management upon strategic event planning Submission Due By 11:55pm AEST/AEDT Module 6.2 (Sunday of week 12) Weighting 20% Total Marks 100 marks Context: This exercise is designed for students to demonstrate their critical thinking skills as they relate to the content covered in this subject. Students should reflect on their own learning experiences outside of the theoretical space and demonstrate their understanding of event policies, strategy and the use of events to drive either corporate or community objectives. Instructions: You are to choose an event that you have attended and write a reflective journal demonstrating your understanding of content covered in the course. You will be assessed on your critical thinking skills, your understanding of key policy and strategy principles and how they relate to the event industry. The best way to accomplish this task is to consider the following questions in relation to a specific event that you have attended or have knowledge of: 1. Did the event drive social or economic development for the event host or key supporters? 2. Who benefited from the event? 3. Was there a return on investment? How was this measured? 4. Why did the Government or Corporate support this event? 5. Were there negative impacts? How were these mitigated? 6. Is there an example of a competing event (public or private) that performed better on the delivery of community/corporate objectives? EVN301_Assessment 3_Brief_June 2018 Page 2 of 5 Your reflective journal should not be a simple recitation of the material that has been covered. You should use your post to demonstrate your understanding of the subject matter and any broader implications of what you have learnt, including how you see your learning experiences extending beyond the classroom. Referencing: Cite your sources using correct APA 6th ed. style of referencing. In addition to academic references, you are encouraged to include diagrams, pictures, screen shots, links to websites, YouTube video or similar, providing they are relevant to the topic and/or illustrative of your example. Similarly, you can reference from your personal experience either working on events or attending events. The citation in the text would be of the form (Pers. Exp. 01). In the reference list this would be:  Pers. Exp. 01 , , For example:  Pers. Exp. 01. 24 Oct 2017, Sculpture by the Sea, Bondi Beach NSW. Referencing must be included in-text, with a reference list provided at the end of the post. Submission Instructions: Submit your final Reflective Journal word document into Assessment 3 submission link in the Assessment section found in the main navigation menu of the subject Blackboard site. Your Reflective Journal will be formally graded via the Grade Centre by your learning facilitator. Submit your Reflective Journal in an academic style, including both in-text citation and a full reference list using the APA 6th edition style of referencing. Please see the Academic Skills page on Blackboard for information on referencing in APA 6th ed.: https://laureate- au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id =_2498849_1 As a student, you have responsibility with regard to your academic conduct whilst studying. This conduct is clearly outlined in the Academic Integrity Policy and Procedure document. Please review this document before submission. The learning facilitator will provide feedback via the Grade Centre in the Blackboard portal. Feedback can be viewed in My Grades. The Learning Rubric below is your guide to how you will be marked in this assessment. Please be sure to check this rubric very carefully before your submission. https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/bbcswebdav/pid-6115549-dt-content-rid-4650242_1/xid-4650242_1 EVN301_Assessment 3_Brief_June_2018 Page 3 of 5 Learning Rubric: EVN301 Assessment 3 Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Overall understanding of the topics and progression 40 % Limited use and understanding of required concepts and knowledge. Adequate use of definitions demonstrating knowledge and the development over the course Shows the ability to interpret relevant information and apply it to the real-life industry Thorough knowledge of the terminology. Demonstrates a capacity to explain relevant development of knowledge. Well-developed analysis and with application of recommendations and evident critical thinking skills. Highly developed understanding of the topics and its application to events. Shows a deep understanding of their learning process. Thoroughly developed and creative analysis and application of subject knowledge. High-level critical thinking skills in relation to subject materials as they apply to industry. A sophisticated understanding of the topic. Shows the topic limitations and areas of improvement Highly sophisticated and creative analysis and application of subject knowledge. Sophisticated critical thinking skills in relation to subject materials as they apply to industry. Good evidence of additional thought and research beyond that contained within the subject. Use of examples to illustrate the topics 30 % Provides no example. Adequate examples to illustrate the topic. Relevant examples are used to illustrate the topic. Limited analysis Varied examples are used to both illustrate and discuss the limitations of the topic. Cogent and contrasting examples are used to emphasise the topic. EVN301_Assessment 3_Brief_June_2018 Page 4 of 5 Professional and well written 20 % Writing, composition of ideas, and sentence structure are unprofessional. Difficult to understand for readers, no logical/clear structure, poor flow of ideas, lacks supporting evidence. Readers cannot follow basic concepts. Minimal information and interaction. Composition of ideas and sentence structure are adequate. Information, arguments and/or evidence are written in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Reflective journal lacks insight, depth or is superficial Composition of ideas and sentence structure are good. Information, arguments and evidence are well written, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Reflective journal shows some insight, depth & is connected with events, topic or activity. Composition of ideas and sentence structure are very clear and in organised manner. Information, arguments and evidence are very well written; the information is logical, clear and well supported by evidence. Reflective Journal shows insight & depth. Personal opinion is expressed in an appropriate style & shows a good depth of understanding. Composition of ideas and sentence structure are exceptionally clear and in organised manner. Expertly written; the post is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas, opinions and arguments. Reflective journal shows extensive insight & depth. Personal opinion is expressed in an appropriate style & shows a very high level of depth of understanding. Correct citation of key resources and evidence 10% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Does not use sufficient sources. Demonstrates use of credible and relevant resources to support and develop ideas, however, these are not always explicit or well- developed. Demonstrates use of credible and relevant resources to support and develop ideas. Shows good evidence of attempts to source information. Uses a sufficient number of sources. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Demonstrates use of high quality, credible and relevant resources to support and develop arguments and position statements. EVN301_Assessment 3_Brief_June_2018 Page 5 of 5 Does not include correct references or in- text citations; does not use APA 6th style. Uses sufficient sources, however can be greatly improved. Attempt made to include references or in-text citations, however these are sometimes insufficient for research purposes, or incorrect; uses APA 6th style, however may contain some citation or referencing errors. Incorporates in-text and citations references from suitable sources; uses APA 6th style, however may contain minor citation or referencing errors. Shows evidence of wide scope for sourcing evidence. Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing minimal and or no errors. Shows evidence of wide scope for sourcing evidence. Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing no errors.
Answered Same DayAug 21, 2021EVN301

Answer To: EVN301_Assessment 3_Brief_June 2018 Page 1 of 5 ASSESSMENT 3 BRIEF Subject Code and Title EVN301...

Sumita answered on Aug 21 2021
157 Votes
EVENTS POLICY AND STRATEGY         7
EVENTS POLICY AND STRATEGY
Table of Contents
Introduction    3
Social and Economic Development    3
Benefitted People    3
Return on Investment    4
Government and Corporate Support    4
Negative and Positive Impacts    5
Competi
tor Events    5
Conclusion    6
References    7
Introduction
The task involved here require a reflection an analysis of an event through the eyes of a professional event organizer. The event should be compared to understand the key policy and strategy decisions. The objectives of the event, the target audience, the delivery mechanism to convey the message of the event and the impact of the event in meeting the objectives are to be analysed. reflected. The analysis will be incomplete if a similar event held by a competitor in the industry is not analysed. Hence, the relative success of the event is an important factor to be considered.
The event that is analysed is a new launch of a bank from my personal perspective. It included a digital media blitz in fintech magazines, newspapers and creation of websites. Invites are sent to selected databases. Pre-recorded videos about the product offerings are used for the e-launch. Select small groups of customers are invited for exclusive presentations. It is compared to similar competitor events last year.
Social and Economic Development
In the current economic scenario, the government is providing support to the community by making it easier for them to access credit. This event included the launch of a new credit facility for small and medium businesses and individuals. The bank offered new credit lines and easy access to credit with the launch of new disruptive mission and many offerings involving alternative banking products (Cirillo, Ossorio & Pennacchio, 2019). The user friendly and digital tools help the customers. The governments’ objective to provide support to small and medium businesses is supported. The host can definitely make a dent in the market share of the four major banks. Hence, it will be beneficial to the host and the key supporters.
Benefitted People
All the primary, secondary and tertiary stakeholders associated with the event are likely beneficiaries. Extensive use of digital solutions and AI is the key feature of the new product launch. The event managing company can help clients by planning, arranging and execution of the launch in the most cost-effective method. These may involve decisions regarding the reach of the brand in an effective way to the...
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