Please agree/disagree with the following statement and provide some further details. "The biggest influence of Big Data on my everyday life, and the daily lives of most people on the globe, is the...

Please agree/disagree with the following statement and provide some further details.

"The biggest influence of Big Data on my everyday life, and the daily lives of most people on the globe, is the never-ending gathering of data I generate when on the Internet. It hurts me to know that no matter what I do online, some data gathering tool is monitoring and broadcasting every move I make, such that I can't even click on anything by mistake without some tech firm like Google assuming I'm interested in whatever product or website I went to. The personalised ads that result from this data collection are the most visible effects of Big Data in my life, and while it's generally preferable to see ads for products that I'm interested in rather than ads for products that I'm not, I don't like the idea of companies spying on me in order to profile my online habits and deliver me those ads.

The danger of having so much data in today's society is that computers are now capable of sifting through all of the data generated by the Internet population's actions. There has always been a large quantity of data stored in internet users' activities, but this amount of data is now genuinely accessible, implying that online acts have no true privacy. Companies may develop a profile of you based on your internet behaviours, and this capacity carries a significant danger, since shielding personal information from these companies may never be an option again."