plan for redesigning their Web operations. It isn’t clear that the research results would ever be used anyway. Sources: Wood, Charles M. and Tracy A. Suter, “Making Marketing Principles Tangible:...

plan for redesigning their Web operations. It isn’t clear that the research results would ever be used anyway. Sources: Wood, Charles M. and Tracy A. Suter, “Making Marketing Principles Tangible: Online Auctions as Living Case Studies,” Journal of Marketing Education, 26 (August 2004), 137–144; Weinberg, Bruce D. and Lenita Davis, “Exploring the WOW in Online-Auction Feedback,” Journal of Business Research, 58 (November 2005), 1609–1621. Fellman, M. W., “Mesmerizing Method Gets Results,” Marketing News, 32 (July