Plan a semi-structured interview on a topic such as childbirth, going to a doctor for a consultation or a turn on a fairground ride. Carry out and record an interview on this topic. Draw a table of superordinate themes, subordinate themes and illustrative quotes.
Could a qualitative researcher simply make up their analysis and get away with it? List the factors that stop this happening. Develop a set of principles by which all research could be evaluated.
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