Placement This exercise describes an experiment that compares how well male and female college students recalled an advertisement shown while they were watching an online video. The context of the...

Placement This exercise describes an experiment that compares how well male and female college students recalled an advertisement shown while they were watching an online video. The context of the video was either news-based or recreational. Viewers were tested after watching the 15-minute video to see how well they recalled features of the ad, but they were not told that objective in advance.

(a) What concerns do you have regarding the basic assumption of the two-way ANOVA model in this experiment?

(b) Examine the profile plot of a two-way ANOVA of the amount of recollection by the two factors, sex and context. What has been shown by the experiment as suggested by the plot?

(c) Are the conditions met for using the model of a two-way ANOVA? Why or why not?

(d) What conclusions can you make from the two-way ANOVA?