Examine ABC’s strategic position, established corporate goals, and suggest key strategies to achieve the goals. Suggest key directives for the detailed strategic plan.
Extracted text: Piero was proud of his coffee which, in his view, was far better than Starbucks. In fact, his coffee was highly recognized by the public, and a local press has named it a star restaurant in the 2005 regional survey. After the financial tsunami in late 2000s, Piero looked for a business opportunity in China. Piero paid a few visits to Hong Kong and Shanghai in 2012 and conducted several field research studies. He firmly believed a good prospect in the China market because of high GDP growth and the rise of middle class. The most important message he got was that Chinese young generations were curious about Western lifestyle. He thought this was his last chance in his lifetime. In 2014, ABC started operations in Hong Kong. Piero replicated the entire operation at home including shop decoration, coffee menu, and gift shops. He believed "the unique Italian taste and lifestyle" was its selling point. He was obsessed by the belief that "if Starbucks could do, I could it better." He intentionally set up shops nearby Starbucks with price comparable to its rival. In 2 years' time, ABC opened five shops in Hong Kong. Two shops offered full product ranges and three provided coffee only. All shops were breakeven within 6 months. He had a strategic plan to open five more shops in Hong Kong in the next 2 years. Similarly, he planned to open shops in China from 2016 with a speed of ten shops per year in Shenzhen, Guangzhou, and Shanghai. In view of the huge capital funds and the lack of China market experiences, he planned to invite local business partners for this venture.
Extracted text: Abbraccio Caffe (ABC) was an Italian coffee bar and restaurant chain which had operations in Atlanta, a small tourist city of Italy. ABC used to operate in good traffic locations such as tourist spots, popular shopping malls, and central prime districts. ABC provided comfortable venue decorated with a theme of Italian lifestyle, relaxed, and friendly atmosphere. ABC provideda variety of coffee full of Italian cultural sentiments - liquored coffee menu (e.g., caffee corretto, Patriota cocktail) was particularly loved by customers. ABC's crispy mini pizza, creamy homemade ice-cream cones, and special chocolate truffle gift sets were the hot items in the shelves. strong, carefree, and passionate. The specially brewed Piero Aconi, the founder of ABC, has started his coffee career as early as his 20s. In more than 30 years of history in coffee making, he developed a very sophisticated, delicious, and unique blended coffee brewed in a specially designed coffee making machine. Customers were fond of the taste. He kept the recipe for himself and his three sons. The recipe was the shop's most important intangible asset. He had a very stable crew who were loyal and joyful. Piero loved them and was friendly to his staff and customers. Piero knew the importance of a trustworthy crew in this service industry, whose helpfulness, cheerfulness, and friendliness attributed to customer loyalty and business prosperity. He liked simple operations. He delegated work and insisted shop managers to be responsible for profits. He installed an accounting software to keep track of daily sales, cash on hand, and weekly operating performance of each shop. This software was employed by his ten shops in the city. In fact, Piero traveled every week to meet his staff and customers.