Pick up any magazine and look at the advertisements. You will probably see that in each advertisement, the product is displayed along with one or more attractive models. Given the basic principles of classical conditioning, why might this be so? Do you find the advertisements using attractive models to be more compelling than those that do not? Is that because you are focusing on the product or on the model? What about political advertising: although ‘sex appeal’ may not be used in the same way, do political ads seem to make use of classical conditioning principles? How?
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