Pick a local manufacturer company (Apparel Production)and research their Management Information System then research how the company uses this to gain an advantage.MUST BE A LOCAL COMPANY that uses a...

Company Overview:
Apparel Production is a New York-based organization that deals in manufacturing of fashion clothing and wearables. The organization is currently being headquartered at 270-West 39th, New York. The organization was launched in the year 1949 as a small clothing manufacturing unit and since then has grown to become one of the most popular local customers from the area. The organization is known for its high-quality production standards, designs and high customer satisfaction levels. One of the key reason or the unique point behind the success of the organization in the local market is their focus on creating high-end outfits with superb contemporary designs and an extensive focus on ensuring the quality of the clothes be in terms of the fabric they use or the design and style of the outfit they produce. Following the significant success they have got in the local market, the organization is now planning to expand its business in the international market with help of tie-ups and manufacturing networks.
Target Market for the business
Selecting the correct target market is one of the most crucial steps in deciding the success of a business. While selecting the target market there are several demographical factors that the organization or the business need to consider while making their business strategy. For example, the age group, the gender and the cultural heritage of the customer domain.
At present the target market for the organization is limited majorly to the US market only as the organization is operating at the local level. There are only limited overseas manufacturing networks for the organization to target the international market.
On demographical grounds the target market of the organization can also be summarised as:
· Children and Kids under age 16.
· Women group belonging to age group 16-40. The number of customers exceeding this age group is highly limited and hence are not a part of their focussed target market.
· Similarly, the Men group belonging to the age group 16-45 are the key targets for the organization.
Products and Services:
The key product and service range of the organization includes the following:
Manufacturing Fashion clothing:
The primary product range or the service offering from the organization include manufacturing of clothing outfits or high-end fashion labels at massive scale. The organization works alone or in association with the other major clothing brands as their clothing manufacturer as well as operating as a dedicated retail outlet.
Pattern and Design development:
As discussed in the previous point the organization works individually as well as in association with the other brands. The organization offers pattern, design and style suggestion related services to other brands. The quality and the style detail are the amongst the key focus areas for the organization.
Key Distribution Channels:
Distribution channel acts as the core link between the organization and its customers. Or in other words, a distribution channel details how the products developed by the organization will reach to the customer or the market domain. (Harrington) As in case of the target organization, Apparel Incorporated, the organization uses the following channel for distribution.
· Direct retailing of the developed or manufactured clothes:
The organization uses its own in-house retail outlet (the headquarter site only) for retailing its services and products directly to the end clients. The end customers can visit their store or outlet and...