Pick a case on https://mitsloan.mit.edu/LearningEdge/strategy/Pages/default.aspx and organizeyour report explaining the situation, strategy and conclusion.(1000 words - Cover page - Intro - Body -...

1 answer below »
Pick a case on https://mitsloan.mit.edu/LearningEdge/strategy/Pages/default.aspx and organizeyour report explaining the situation, strategy and conclusion.(1000 words - Cover page - Intro - Body - Conclusion, Serif font size 12 )Make sure to follow all required APA guidelines.
Answered 1 days AfterApr 13, 2021

Answer To: Pick a case on https://mitsloan.mit.edu/LearningEdge/strategy/Pages/default.aspx and organizeyour...

Swati answered on Apr 14 2021
158 Votes
Strategy Business Management
Case Study Report
Netflix goes to Bollywood
Introduction
Netflix is a streaming service provider that allows its users to watch web shows and web movies without any commercials Ad on any
internet-connected device like mobile, desktop etc. Netflix application also allows users to download web shows and movies so that they can watch them later even without having any internet connectivity. Netflix was first started in Scotts Valley, California in August of 1997 by Marc Randolph a tech-marketing executive and Reed Hastings a computer programmer. Now, the company has established itself as one of the world's leading internet entertainment platforms. Netflix was started as a movie rental service. It used to provide DVDs for rent to its users. Users had to order movies on the Netflix website and then Netflix used to send them DVDs via post. After finishing/watching the movies or shows, users simply post DVDs back to Netflix. At that time, this was a privilege to those who didn’t have a DVDs rental store nearby. (McFadden, 2020).
Netflix India’s Situation
Netflix launched its services in India in 2016. In the five years, the Netflix has grown exponentially in India. But with its premium pricing and increased competitions, Netflix will have to work harder to steal the show. Netflix India has seen a massive growth when Jio announced its cheapest data plans back in 2016. Data plans in India are still the cheapest in the world. In India, cost of data is nearly 18 Rs per GB. Cheapest data in India helps Netflix to expand at a very good pace. According to the data reports the Netflix India reported a revenue of Rs 923 crore and a net profit of Rs 9 crore in 2020. Whereas in 2019, Netflix India recorded a 700% hike in its turnover to Rs 466 crore and net profit of Rs 5.1 crore. (Lidhoo et al, 2021).
India is proving to be a great place for experimenting for both Netflix's emerging markets and content spending strategies. The Netflix platform's CEO had said that Netflix would invest Rs 3,000 crore on Indian content in 2019 and 2020. After investing such huge amount, there are still some issues that Netflix is currently facing and because of which...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here