PROJECT Project Think of a situation where you have to chose one of the factors (push or pull) to enter another country Decide which channel of global business activity you want to choose. Franchise,...

Running Head: NOVA CHEMICALS          1
NOVA CHEMICALS                                        2
PESTLE ANALYSIS ON NOVA CHEMICALS
Executive Summary
This report describes about Nova Chemical and its international business worldwide. The phase that businesses go through when studying, joining, and communicating with international markets is critically examined in this report. PESTLE analysis is a significant and commonly used tool or framework that is mainly used by companies to consider the business climate before starting the marketing process. In reality, environmental analysis should be used to inform all aspects of planning and should be ongoing. A critical analysis has been done to make PESTLE report of Nova Chemicals.
Table of Contents
Executive Summary    2
Introduction    4
PESTEL Analysis    4
Political Factors    5
Economic Factors    5
Social Factors    6
Technological Factors    6
Legal Factors    7
Environmental Factors    7
Limitation of Nova Chemical Corporation PESTLE:    9
Conclusion    10
References    11
Introduction
NOVA Chemicals is a specialty chemicals manufacturer headquartered in Southern Ontario, west of Toronto, on the St. Clair River. NOVA Chemicals is a polyethylene (PE) manufacturer that specializes in high density and longitudinal low-density polyethylene. The manufacturing process starts with the delivery of liquid ethylene raw material to the plant via pipeline, accompanied by the manufacture of different PE resins (pellet form). These PE pellets are then sold to customers for use in everyday items like milk bottles and other non-carbonated beverages, drums, vehicle fuel tanks, toys, and household items.
The Indian industry finds specialty chemicals to have a high growth potential. As mentioned by Adimalla and Wang (2018), the specialty chemicals industry is distinguished by strong differentiated products and quality enhancement, smaller production units with greater versatility, and low capital investment. This industry relies heavily on customer service. It necessitates application engineering and custodial experience. Companies already present in or preparing to enter the Indian market have used creative tactics to gain a competitive edge, and strategic tie-ups are one of the most successful ways to do so.
PESTEL Analysis
PESTLE analysis is a significant and commonly used tool or framework that is mainly used by companies to consider the business climate before starting the marketing process. In reality, environmental analysis should be used to inform all aspects of planning and should be ongoing. Internal clients or workers, salaries and office space are all part of an organization's internal environment.
As discussed by Yusop (2018), the macro environment involves an organization's external customers, suppliers or representatives, rivals and suppliers, while the microenvironment contains the various operating customers, distributors or operatives, competition, and distributors. The macro environment also includes cultural and social influences, as well as cultural and social, financial, and technology forces.
Political Factors
    INCIDENCE
    These would be the Nova Chemical Corporation powers that are influenced by government control on the country's infrastructure. Environmental legislation, employment rules, taxes, tax policies, trade sanctions, political stability, and reforms are all examples of political influences.
    IMPACT
    It is worth noting that charities must be included in cases where the government refuses to provide services or products.
    EVALUATION
    Corruption is a big source of concern in India. It has a negative impact on the country's market and political climate, making economic development difficult (Taranaki Regional Council, 2020).
    SIGNPOSTS
    Corruption raises the cost of doing business and has a negative impact on foreign...