Marketing personal branding.

Running Head: PERSONAL BRANDING         1
PERSONAL BRANDING         2
HOMEWORK ASSIGNMENT #1: PERSONAL BRANDING PROJECT
Table of Contents
Describing Personal Branding    3
Personal Brand Statement    3
Social Media Activities Required for the Development of a Personal Brand 300    4
Social Media Tools to be Used    5
Measuring Success    6
References    8
Describing Personal Branding
    A personal brand may be referred to as a largely-uninformed impression or perception of an individual on the basis of their competencies, expertise, actions, achievements or experience in the context of a marketplace, industry or even a community at large. Personal branding, on the other hand, refers to the intentional and conscious efforts made by individual to influence, as well as, create public impression or influence through positioning themselves as superiors in their field of work (Khamis, Ang & Welling, 2017). Personal branding is the practice of elevating the credibility of individuals to create a difference between themselves and the competition. Ultimately, personal branding is used to advance the career of individuals or to have a comparably larger impact by growing their influence circle (Petruca, 2016). Individuals and business entities use personal brand to present and communicate the value of their services, competencies, expertise or achievements to the world.
Personal Brand Statement
Personal SWOT Analysis
    Strengths
    Weaknesses
    · I can brainstorm to generate creative ideas or perceptions regarding brands
· I have the ability to communicate excellently with my peers, friends, colleagues and superiors
· I am a team player collaborative with others and can handle managing a team
    · I tend to be compulsive when doing things due to which the quality of my work suffers sometimes
· I get stressed under pressure and fail to complete tasks with high quality
· I become nervous when presenting presentations or ideas to others which reduces my confidence to speak publicly
    Opportunities
    Threats
    · There are many businesses offering vacancies for marketing students
· I am pursuing marketing communication course which is allowing me to expand my skills, competencies and knowledge
· I plan to advance my expertise and skills by taking additional courses such as spoken English in the future
· I plan to attend business seminars on career opportunities in marketing and how to improve relevant skills, abilities and competencies
    · A huge number of students pursuing...