Performing Location Analytics You are the Chief Data Analyts of Superstore compnay in Canada. Your Manager has asked you to conduct location analytics to help the company identify business problems...

Following are the insights that are generated in Power BI and by using this tool the different problems and factors related to business growth and development in the region have been analyzed. It is a robust data analysis tool that helps to generate insights on the basis of which the business-oriented strategies can be defined. The types of services, types of strategies implemented, and the preferences of the customers that belong to specific regions play a significant role to define the success of the business. Therefore in this analysis, the factors like sales, profit, segment, shipping cost, unit cost, discount, etc. have been analyzed on the basis of which the problem and recommendations are suggested to the business. The growth of the business by satisfying the strategies and demands of the customers is a challenging task for businesses nowadays but by performing the market analysis a proactive approach can be developed on the basis of sales and profit of the product can be increased. Following are a few problems that threaten the business growth:
1. Poor reach to the different regions of the country: It is problem for the growth of the business because it...