Perform an internal andexternal competitive environmental scan for your organization. Theorganization's name is "Flat Horse Bar and Grill". It is a NewBusiness. This is a Strategic Planning Course....

Running Head: Flat Horse Bar and grill – Strategic Management 1
Flat Horse Bar and grill – Strategic Management
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Flat Horse Bar and grill – Strategic Management 2
Flat Horse Bar and grill – Strategic Management
Introduction
Strategic management and planning is one of the most important fields of management.
The need of Strategic planning and management has been triggered with the advancement in
technology and globalization of markets. With the increase in the global market the organization
are focusing on changing their strategies so as to be successful in the competitive world of today.
In today’s competitive world the corporations needs to be very flexible as well as responsive to
have a competitive advantage. In this paper we will analyses internal and external environment
of the company ‘Flat Horse Bar and grill’. (Hitt A. M., Duane I, Hoskisson E, 2009)
Company Overview
Flat Horse bar and grill will offer the original taste of Pizza prepared in traditional way
along with a small bar in the restaurant. They will also offer various side dishes too like salads,
bread stick, deserts, mocktails, cocktails and hard drinks. The ingredients used by the company
will be organic in nature and will be imported from across the world to give best of the taste and
aroma of the pizza. The restaurant will have a strong focus on the materials used to prepare the
pizza so as to have a competitive edge in the service as well as quality. Dough and other material
used will be fresh to give best of the quality of the food. The pizza will be served in various
Vegetarian and non-vegetarian flavors.
It will offer the original taste of Pizza prepared in traditional way. They will also offer
various side dishes too like salads, bread stick, aerated drinks and deserts. The ingredients used
by the company will be organic in nature and will be imported from across the world to give best
of the taste and aroma of the pizza. The restaurant will have a strong focus on the materials used
to prepare the pizza so as to have a competitive edge in the service as well as quality. Dough and
Flat Horse Bar and grill – Strategic Management 3
other material used will be fresh to give best of the quality of the food. The pizza will be served
in various Vegetarian and non-vegetarian flavors.
External Analysis
Food industry is one of the most competitive industries with high number of competitors
available in the market. As the company will have a strong focus on Italian food along with the
wide range of drinks, the company will be able to differentiate itself from the other restaurants in
the company. The external environment faced by the firm and its business...