Perform a SWOT Analysis and a BCG Matrix Coca-ColaComplete Exercise 6A &...

SWOT ANALYSIS & BCG MATRIX FOR COCA COLA
Table of Contents
SWOT Analysis for Coca-Cola Company    3
SWOT Matrix for Coca-Cola Company    5
BCG Matrix Analysis for Coca-Cola Company    6
Key Conclusions and Recommendations    7
References    8
SWOT Analysis for Coca-Cola Company
Strengths:
· Global Brand Recognition: Coca-Cola is one of the most recognized and valuable brands globally, which gives it a strong competitive advantage.
· Diverse Product Portfolio: The company offers a wide range of beverage products, including carbonated drinks, juices, water, sports drinks, and more, catering to various consumer preferences.
· Strong Distribution Network: Coca-Cola's extensive distribution network spans across the globe, enabling it to reach consumers in nearly every corner of the world efficiently.
· Marketing and Advertising: Coca-Cola's iconic marketing campaigns and advertising have established an emotional connection with consumers and significantly influenced consumer perception.
· Financial Resources: The company boasts substantial financial resources, which it can use for investments, acquisitions, and innovation.
Weaknesses:
· Health Concerns: Increasing health consciousness among consumers has led to a decline in sales of sugary beverages like cola, affecting the company's core product line.
· Dependence on Carbonated Drinks: Coca-Cola heavily relies on carbonated beverages, which face stiff competition from healthier alternatives like bottled water and natural juices.
· Negative Environmental Impact: The company has faced criticism for its environmental footprint, especially due to the extensive use of plastic bottles, leading to sustainability concerns (Sulistiani et al., 2020).
· Overseas Political and Economic Risks: Operating globally exposes Coca-Cola to political and economic instability in different markets, which can affect its operations and profitability.
· Declining Growth: The beverage industry is maturing, leading to slower growth rates and intensifying competition.
Opportunities:
· Healthy Beverage Market: There is a growing demand for healthier beverage options. Coca-Cola can diversify its product offerings by introducing more low-sugar, low-calorie, and natural drinks.
· Bottled Water and Non-Carbonated...