People who read the last page of a mystery novel first generally like stories better. Researchers recruited 819 college students to read short stories, and for one story, they were given a spoiler...

People who read the last page of a mystery novel first generally like stories better. Researchers recruited 819 college students to read short stories, and for one story, they were given a spoiler paragraph beforehand. On the second and third story, the spoiler was incorporated as the opening paragraph or not given at all. Overall, participants liked the stories best after first reading spoilers. (Source: Psychological Science, August 12, 2011)