Pelican Stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to...

Pelican Stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file
PelicanStores.
The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop at its stores.

Most of the variables in the data file are self-explanatory, but two of the variables require some clarification.

Items: The total number of items purchased

Net sales: The total amount ($) charged to the card

Pelican’s management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount coupons.

Managerial Report

Write a managerial report. Use the tabular and graphical methods to help management develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following techniques you have learned:

1. Percent frequency distributions created in Excel using PivotTables for each of the key variables: number of items purchased, net sales, method of payment, gender, marital status, and age.

1. A sorted column chart showing the number of customer purchases attributable to the method of payment.

1. A crosstabulation of type of customer (regular or promotional) versus net sales.

1. A scatter chart with a trendline to explore the relationship between net sales and customer age.

1. A chart to examine whether the relationship between net sales and age depends on the marital status of the customer.