Part One:Jobs’ charismatic leadership was clearly central to Apple’s success. But can Apple succeed without him? What steps should Apple take to increase its chances of continued success without Jobs as CEO? Are there ways to substitute for Jobs’ leadership at Apple?
Part Two:Is Tim Cook the right leader to replace Jobs? Jobs was demanding, creative, and controlling; Cook is not. Should Tim Cook try to emulate Jobs or should he run Apple using a different leadership style? Should Cook focus more on managing or leading Apple?
Part Three:Jobs was at the center of all of Apple’s key decisions over the last decade and a half. Jez Frampton, group CEO of Interbrand says, “Now the worry is the organization has to rewire itself and learn how to make decisions on its own.” Should Apple become more participative, involving more managers and employees, or continue to use Jobs centralized approach to decision making, which was less participative and highly influenced by the founder and former CEO?
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