part A just basic and simple answer .Imagine Education Student Assessment Cover Sheet Course...

Question

part A just basic and simple answer .Imagine Education Student Assessment Cover Sheet Course Code	BSB42415		Course Name		Certificate IV in Marketing and Communication	 Unit Code           BSBMKG417		Unit Name         		Apply marketing communication across a                                                                                                                      convergent industry		 Due Date			Assessment Name	Business Portfolio 						Part A: Written questions 						Part B: Project 1 						Part C: Project 2 Student  No.	________________	Student Name		_____________________________ Student Phone	________________	Student Email		_____________________________ Student Declaration I declare that this assessment is my own work and where my work is supported by documents from my workplace placement/employer permission has been granted. Note:  Filling out this coversheet as part of an electronic submission and approving the above information will operate in the same way as physically signing this cover sheet. Student name or signature: ___________________________________________ Office Use Only Date/s Received:	___/___/___		___/___/___		___/___/___ Date/s Assessed:	___/___/___		___/___/___		___/___/___ Result of Assessment:	___________		___________		___________ 	Entered on Training Plan 	 	Moderation 	 	Signature Note for Assessors:  Filling out the above Office Use Only section as part of an electronic submission will operate in the same way as physically signing this cover sheet. If not physically signed, Assessor must print their name in signature box Imagine Education Assessment Questions Part A Course Code and Name:	BSB42415 Certificate IV in Marketing and Communication	 Unit Code:   			BSBMKG417			 Unit Title:    			Apply marketing communication across a convergent industry			  For this assessment you are required to answer all of the questions. You are permitted to research the answers by reading your text book, theory notes and accessing the internet. If more room is needed label each task with the question number and use headings or dot points to make your work clear for your trainer and assessor.  Please follow the Referencing Guide contained on your Course handbook.  Question  Discuss the major types of marketing communication techniques. You should outline at least five methods and provide a brief description of each, including one key point about effectiveness of the marketing communication technique. Question  Explain how the stage at which a product is (the product life cycle) may impact on the choice of marketing communications. Question  Explain how marketing communications may differ for business to business as opposed to marketing consumers Question  Discuss the effectiveness of mass media advertising in the convergent marketing communication industry. Question  Discuss how communication with consumers differs in digital marketing versus traditional marketing.  Digital – more targeted and more cost effective and more interactive Traditional – broad, harder to segment, harder to include a call-to-action Question  Discuss the advantages of digital marketing versus traditional marketing.  Question  Explain why direct selling is most effectively used in conjunction with a range of marketing communications. Question  Describe public relations and advertising and discuss differences between the two.  Question  Explain the concept of customer-centric marketing communication and the advantage of this approach. Question  Explain how the Internet has empowered consumers.  Question  Explain at least one advantage for marketers in using social media as a marketing communication technique, as well as one disadvantage. Question  Outline at least two advantages and two disadvantages of mobile marketing Question  Explain the concept of pay per click and compare with Search Engine Optimisation (SEO).  Question  Discuss the importance of communication synergy in integrated marketing communications? Question  Discuss why online media offers a more customer focussed form of marketing communication. Question  Discuss why it is important for marketers to seek customer’s permission to send ad messages via mobile phones.  Imagine Education Assessment Project 1 Part B Course Code and Name:	BSB42415 Certificate IV in Marketing and Communication	 Unit Code:   			BSBMKG417			 Unit Title:    			Apply marketing communication across a convergent industry	 Project 1 This assessment task requires you in the role of Marketing Officer of Broad Shire Council to conduct research and prepare a briefing report, as well as an action plan regarding proposed marketing communication to promote Plastic Free July. As it is also important that you identify relevant marketing legislation, regulations and policies that may impact on marketing communication, you will be required to conduct research on legislation, regulations and policies and report on this in your briefing report.    You are the Marketing Officer for Broad Shire Council. The Council runs a number of campaigns throughout the year aimed at changing residents’ behaviour. This year, the Council is keen on raising awareness about the problems of single use plastic and to encourage residents not to use single use plastic in July, as well as on an ongoing basis. This relates to a national initiative called Plastic Free July as per the following website: http://www.plasticfreejuly.org The Council has indicated that it wishes to promote Plastic Fee July to local residents, schools and businesses. Specifically, discussions with senior management indicate that its objectives for the campaign are: To create awareness amongst local business, schools and residents about the problems associated with single use plastic. To encourage local business, schools and residents to get involved in the challenge to attempt not to use any single-use plastic during July.   Council understands that it needs to compete with a range of numerous environmental initiatives. Thus would like to ensure that marketing communication is innovative and creative to capture the attention of the target groups.   The Council’s overall communication and marketing strategy indicates that generally a combination of advertising, editorial, digital and social media are to be used for all marketing campaigns, along with targeted community engagement activities as relevant i.e. one event or more must be conducted.  There is a small budget only attached to the campaign, being $5,000.   Essentially it is expected that the budget may cover an event or series of events during Plastic Free July and that marketing communications need to focus on low cost marketing communications options.  Assume that it is April and you have approximately 12 weeks to plan and implement the campaign. Questions: 1. Research marketing communication tools   The first part of this assessment requires you to research and report on marketing communications options for Broad Shire Council, using the Plastic Free July web site as your main resource. You will be required to prepare a report and action plan for senior management that will need to be approved prior to developing and implementing marketing communications (this will be Assessment Task 3).  Your assessor will provide you with templates for developing the briefing report and action plan.  Using the Plastic Free July web site and any other resources you choose, research possible marketing communication options to achieve the stated marketing communication objectives of raising awareness and encouraging behavioural change, as well as to meet the budget allocated.  You should review at least six options for marketing communications, ensuring that you identify and evaluate a mix of marketing communication options in accordance with the Council’s overall communication and marketing strategy as indicated in the scenario. Your report will need to explain traditional marketing communication techniques and their relevance to Council’s requirements, as well as how such techniques can be integrated with digital and social media marketing to form an effective integrated marketing communication campaign.  As the customer is key in integrated marketing communication, you should also explain the importance of customer-centric marketing.  2. Develop a briefing report for marketing communication  Using your research, you are required to develop a briefing report in the template provided and that includes: A purpose statement to clearly identify the purpose of marketing communication for Broad Shire Council for Plastic Free July.  The objectives of the marketing communication for Plastic Free July, as well as the target groups to whom the marketing communication is directed.  Key messages to convey to the target groups and that will be consistent across all marketing communication.  Use the Plastic Free web site to come up with your own ideas about logos/slogans that can be used across all marketing communication to create the key message.  Explain how these key messages are important for an effective integrated marketing communication campaign.  An evaluation of each of the six marketing communication options and how these take into account the marketing communication objectives of the Council.  As indicated above, your report should address a mix of marketing communications, including both traditional marketing communication methods, as well as digital marketing, as well as how the identified marketing communication options integrate to create effective integrated marketing communication. Your report should also explain the importance of customer-centric marketing.  Recommended marketing communication options. 3. Develop an action plan for identified marketing communication options The next part of this assessment requires you to develop a Marketing Communications Action Plan that shows how the marketing communications that you have identified will be actioned leading up to Plastic Free July, as well as during Plastic Free July.   To develop your action plan, you will use the template provided by your assessor. 4. Submit briefing report and action plan Send your completed briefing report and action plan via email to your senior management (your assessor) seeking feedback and approval.  Your covering email should briefly explain the purpose of the report and action plan.  5. Review and report on legislation, regulations and policies  The final part of this assessment requires you to develop a brief report to send to your assessor about legislation, regulations and policies that can impact on marketing communication, as the Council requires that this is considered when carrying out all marketing communication as per its Marketing and Advertising Policy.  Your report should address each of the following headings and be typed up in a word document of a maximum of 2 pages: · Consumer legislation that protects consumers and ensures fair trading. You should include the name of the Act, as well as an outline of the key areas that impact on marketing.   · Legislation relating to spam, including the name of the legislation and the three main rules that message senders must comply with, as well as spam exemptions.  · Legislation relating to privacy and implications for direct marketing, as well as required inclusion for privacy policies under the Australian Privacy Principles.  · The role of the Advertising Standards Board and Bureau and voluntary advertising regulations, including advertising in accordance with the AANA Code of Ethics.  When you have completed the report, send it to your assessor via email, identifying the Council’s policy that requires that marketing legislation is considered Imagine Education Assessment Project 2

Bidusha · Accepted Answer

PLASTIC FREE JULY
Table of Contents
Part A: Question Answers	3
Part B: Project 1	6
Plastic Free July	6
Marketing communication options	6
Communication Action Plan	8
Part C: Project 2	10
Blog Post	10
Twitter:	11
Facebook	11
Instagram	13
Marketing Communication Networks	15
Email to Expert –	16
References	17
Part A: Question Answers
ANSWER 1 Marketing communication is the utilization of communication stations like TV, radio, advanced substance, applications, online media, games and meeting to accomplish showcasing targets. A few guides to do this communication: Conduct statistical surveying. Statistical surveying is a fundamental piece of the way toward creating compelling promoting communication procedures. Purchase special items and host limited time occasions. Among communication strategies, special items and occasions can be a great route for advertising experts to interface with the general population. Utilize printed showcasing material. Make, assemble and change a site, a site ought to contain helpful data about the organization's motivation, its set of experiences, its client support approaches, and obviously its items. Partake in long range interpersonal communication locales, which go one stage past the site by making an additional openness to clients. 
ANSWER 2 Product life cycle is a model used to go with an item or brand from its advancement to the exit of the market, going through the dispatch and development with the general population. This is done in 5 stages, while deciding these stages obviously, it is a lot simpler to build up additionally what are the essential activities to plug this item or brand. Moreover, the organization can perceive how long a specific thing ought to be showcased - vital data inside an essential arrangement. While applying this model in your business, you begin to notice the individual perspectives that influence the existence pattern of an item or brand, since they are extraordinary, yet they can introduce huge varieties between them.
ANSWER 3 The principal distinction between a B2B (Business to Business or deal among organizations) and B2C (Business to Consumer or deal for utilization) activity is in the sort of client and the kind of activity. In B2B deals, the client is generally another organization, purchasing for their utilization, for resale or as a contribution to their creation chain. These are discount, resale or corporate deals activities. B2C deals, then again, are for the end client, normally people, which are customary retail activities. 
ANSWER 4 Mass Marketing is a technique that varies from latest things, it centers around affecting whatever number clients as could reasonably be expected with your advertisements. The thought is to open your image to the greatest number of individuals, with no kind of separation, through well-known communication channels, the goal is to advance a brand, item or administration without qualification of public and drawing the consideration of a huge crowd. The fundamental benefit of Mass Marketing is, no ifs, ands or buts, to affect a huge number of shoppers in a solitary publicizing message. A Super Bowl advertisement, for instance, will be seen by a large number of individuals all throughout the planet and can be powerful in reinforcing your image picture, even without a particular crowd.
ANSWER 5 Digital – more focused on and more savvy and more intelligent,
Traditional – expansive, harder to portion, more earnestly to incorporate a source of inspiration.
 It is feasible to confine customary advertising to all the communication of an organization made on disconnected stations like TV, radio, papers, printed items, among others. It is promoting as a great many people know it: it goes from enormous advertisements running during early evening on TV and little leaflets appropriated. Digital Marketing are communication and showcasing activities completed in the online climate (sites, websites, informal organizations, versatile and other advanced media) with the goal of publicizing and selling organizations, items or administrations. Each kind of activity taken in a digitized climate is embedded in the advanced promoting distributions on informal communities, email showcasing, SMS advertising, publicizing on sites and so on 
ANSWER 6 Disadvantages of conventional advertising, little association, no power over the long run, greater expenses, restricted customization alternatives, powerlessness to uncover total insights regarding costs, helpless mission estimation. In computerized promoting there are numerous clients and furthermore business visionaries who can just work with printed material, TV or radio and who are absent in the universe of the web. Another point that I need to feature is that TV actually rules as for conventional promoting and radio commercials are as yet viable.
ANSWER 7 A very much arranged direct advertising effort can carry you nearer to your optimal clients. The objective is to arrive at a particular objective crowd, through customized messages, to win new clients or even hold existing ones. Hence, direct advertising is a technique that takes a stab at proficiency. At the end of the day, it winds up changing over a ton, however spending less - contrasted with different sorts of advertising. 
ANSWER 8 Advertising is a bought or paid platform, while building public relations is a won medium, it is a method of causing public to notice items or administrations, essentially through paid ads. Then again, advertising is a two-way communication measure, in which the organization tunes in and reacts to the general population. 
ANSWER 9 Companies pick a customer driven methodology for a few reasons, yet the greatest one is that new clients are elusive. Except if you are giving a pristine decent or administration, most of clients think about your business in contrast to contenders or reciprocals. For instance, shoppers normally look at the pizza shop toward one side of a road to the pizza shop at the opposite end. 
ANSWER 10 With simple admittance to the Internet, purchasers analyze costs, item quality and read audits easily. It has gotten harder to keep up client steadfastness. In this way, brands need to put resources into activities that success the client at the principal resource.
ANSWER 11 Social media advertising is the system by which we utilize the primary informal organizations as devices for advancing a brand, advancing items or administrations. As benefits we have: being the place where clients are, open channel with clients, moderately modest. As detriments: tedious, the message isn't completely constrained by the organization. 
ANSWER 12 Mobile promoting is a computerized showcasing methodology that looks to arrive at the intended interest group on their cell phones, tablets and other cell phones, through messages, SMS messages, informal organizations and applications since buyers are associated with their cell phones just about 24 hours out of every day. Its benefits are many, as Instantaneous outcomes, Easy to work with, Tracking reaction and the burdens stages excessively different, Privacy issues.

Imagine Education Student Assessment Cover Sheet Course CodeBSB42415 Course Name Certificate IV in Marketing and Communication Unit Code XXXXXXXXXXBSBMKG417 Unit Name Apply marketing communication...

Answer To: Imagine Education Student Assessment Cover Sheet Course CodeBSB42415 Course Name Certificate IV in...

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment