Paper Requirements (other attachments to follow) 1. Strategic Profile and Case Study Purpose ○ Review the entire case. What have you identified as the main issue(s) within the case? 2. Situational...

Giant Eagle
Strategic Profile and Case Study Purpose
The main issue with Giant Eagle is that it was using an outdated batch technology. They also trusted on multiple system across multiple locations. Also, Giant Eagle wanted to lower the costs in the process of supply chain and improve the customer value proposition. There are five distribution centers which delivers services in areas which ranges from 90000 to 800000 square feet. But these services are outdated and uses batch technology in multiple locations for operations of supply chain. Further, they also want to establish a single vendor system which will be able to meet the supply chain necessities as well as able to accommodate innovative functionality. This new system will be able to consider the flow through of the order processing system, put to store picking, expansion of the RF and voice functions. Through this new system Giant Eagle will be able to properly track, conduct scheduling and make payment to the employees for efficient delivery of the services, receive the shipments, efficient stock its shelves, promote its products to the customers and will take into account myriad of numerous activities which are used for operating a giant store. In Giant store the scheduling are mostly conducted manually the outcomes of which are overstaffing and high expenditure on overtime. Further, the time management and the attendance system are obsolete and necessitates lot of manual intervention. Also, there are payroll errors which results from input of inaccurate information and errors occurring during punches. Also, there are huge number of workers who are minors. This raises an issue of compliance and does not adhere to the labour laws. This is a concern for Giant Eagle. Therefore, it is the responsibility of the Giant Eagle management to improvise the scheduling accuracy in order have the correct people in the store, at the right time which will enable the best possible shopping experience for the customers. Further, the administrative time expended by the team members and managers must be reduced by sophistication of the scheduling process of time and attendance. Finally, the company also want to reduce the payroll errors as well as adhere to the labour laws (Chris Kelly; 2010).
Situational Analysis
General Environmental Analysis
Technological Trends: Giant Eagle was searching for a replacement of the CMS solutions while it was planning for the long-term digital marketing strategy for integrating the e-commerce for future use. It was EPiServer technology which was used to enable the customers shop online.
Demographic Trends: This technology is targeted for all the online as well as in-store customers of USA. This technology will be implemented in 221 supermarkets and 258 fuel and convenience stores in Pennsylvania, Ohio, Maryland and West Virginia. There were more than 10 companies which have provided quotation to provide the best solution. There will be around 150 digital team members who will be responsible for implementation of the current online services and development of the new ones as per Giant Eagles. The company will try to retain top talents through its digital transformation and through online grocery ordering technology, payment through scan technology and pay and go mobile checkout technology (Russell Redman; 2019).
Political / Legal Trends: The political or legal issues for Giant Eagle will be with respect to the labour laws in which the minors are being included. The minimum age at which workers works in Giant Eagle store are generally 14 years old. This is a violation of the labour laws which have an impact on the company’s reputation for incorporating minors below 18 years in the workforce.
Socio-Cultural Trends: Giant Eagle went for a joint collaboration with PayPal and Venmo in the company’s 474 supermarket locations. Giant Eagle becomes the first grocery and convenience store chains in US enabling the customers to utilize PayPal for registration. Further, Giant Eagle have partnered with PayPal and Venmo for bringing the payment methods within the stores. Thus, with the help of mobile payment system, the consumers will find it convenient for making easy payments and ensure that the retailers and the consumers are confident for using new payment tools and technologies. Also, the consumers feel comfortable using the digital platform payment method for different uses including touch free options for in-store purchases. Using this technology, the company is able to efficiently reach the technology reach the customers for their daily use and further provide value added services to the consumers (Blackhawk Network; 2021).
Global Trends: Giant Eagle is not present globally. Its stores are located in places like Pennsylvania, Indiana, Ohio, parts of Maryland and in West Virginia. Once, the company is able to implement the CMS solution EPiServer technology in the system, the company can crater in various parts of the world like China and India where there is huge demand of grocery products both ordered in-store and online.
Industry Analysis
Key issues aligned with Porter's 5 Forces
Industry Rivalry: There are many rivals of Giant Eagle which includes Kroger, Costco, Target and Walmart companies located in US. Giant Eagle is a company which is doing its business...