Paper Option #2: Fear Appeal Assignment Part A – Paper Option #2 Address the following questions in ONE page: What is the target audience (be specific, not “college students” or “elderly” or “single...

Paper Option #2: Fear Appeal Assignment

Part A – Paper Option #2

Address the following questions in ONE page:

1. What is the target audience (be specific, not “college students” or “elderly” or “single mothers”)?

1. What is the message goal (two pieces): 1) form, reinforce, or change?; and 2) focused on BOV, behavioral intention, norms, efficacy, or behavior)?

1. Attach the message you are analyzing in connection to TPM and analyze (note that the criteria indicate that the message must include at least two of the TPM components and hopefully all three, otherwise there is little to analyze and apply):




1. How does the message address noxiousness?


2. How does the message address conditional probability?


3. How does the message address coping response?

This step is required and will be returned with feedback within the week.

• Must be typewritten/word processed (non typed forms will receive a zero).
  


• No longer than ONE page (we will not read more than the one page, ref’s, and message).


• You must also turn in a reference page in APA format with at least 5 references for your paper (we will only edit an error once so you will have to generalize).