PALM DESERT (CONCLUSION)
The Palm Desert case at the beginning of the chapter provides an example of an effort to evaluate using a control group and pre-/postdesign. Even here, however, problems arose in the way the evaluation was managed. One issue is that learning was not assessed. Only behavioral change was assessed six months after training. We know that the training did not transfer, but we do not know why. If it did not transfer because it was never learned in the first place, what was the reason? Perhaps, there was just too much material to learn in a one-day seminar? Examining the process of developing the training might reveal this problem, and the training could be revised before being implemented. For a small organization, the training was obviously a major undertaking, and a more comprehensive training evaluation might be more advisable.
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