Pakistan International Airlines is the national flag carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946, as Orient Airways based in Calcutta (now Kolkata) in British...

Pakistan International Airlines is the national flag carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946, as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day.

Today, PIA is wracked by many administrative and human resource-related problems notably corruption, inefficiency, favoritism, nepotism, and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May 2020, that killed 97 people.

Your Question: Assume that you are a team member of an international management consulting firm tasked by the Government of Pakistan for formulating an overarching strategy for turning around the fortunes of PIA and restoring it to its former glorious status.

1. Start your submission by giving a brief historical narrative of how PIA glided into this sorry state of affairs. This introductory part should be in one brief paragraph not exceeding
   200 words.


2. Using the PESTEL (or PESTLE) model and other macro and micro-environmental factors discussed in the online lectures, identify and discuss the recent trends that significantly affect the working of Pakistan International Airlines. Your submission should be in bullet format; the bullets must read as grammatically complete sentences.


3. formulate a strategy/strategies for effecting a turnaround for this troubled organization. Be realistic, practical, and to the point. You may consult – for reference purposes only – the EFE and IFE matrices, and CPM of PIA vis-à-vis other competing airlines.