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Hartirath answered on Aug 29 2021
Running Head: Mantra Group
Mantra Group
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Executive Summary
The paper helps to analyze the present status or status of Mantra Group LTD., which is an Australian-owned business that owns properties in Indonesia, New Zealand, or Australia. The conclusion drawn from the analysis of the five forces of PESTEL and Porter shows that the businesses maintain a strong place in the market. However, there is still a want to expand successful strategies to attain lasting goals. This will help the company make strategic and tactical management decisions to analyze financial data as well as available data moreover maximize its market shares to make smart management decisions. Hence, it’s suggested that the Mantra Hotel Group should affect its lasting sustainability and profitability to preserve its place.
Contents
Executive Summary 2
Introduction 4
Findings 4
PESTLE Analysis 4
Porter's Five Forces Analysis 6
Rivalry among the Existing Competitors 7
Conclusion 8
Recommendations 8
References 10
Introduction
The main purpose of this article is to examine the present situation of worldwide hotel chains by utilizing theoretical models for example Porter's Five Forces and PESTEL Analysis. This article analyzes the present condition of Mantra Group LTD, which is an Australian resort and hotel marketer and operator. Based on marketing and sales teams, advance IT infrastructures, simplify federal operation, brand ownership, and diversified assets, it is Australia's most powerful hotel management group. However, this article will verify its present market position moreover provide practical suggestions to strengthen its place.
Findings
PESTLE Analysis
Political Factors
Presently, Mantra Group Ltd. conducts business in consumer service departments in different countries/regions moreover represents different kinds of political organization risks furthermore political environments. To achieve success in such a dynamic department, the hotel diversified the methodical threats in the political environment (Demick, 2015). Increasing tensions and turbulence in the global political environment might limit development opportunities and have an impact on the development of the hotel industry (Hall, 2020). To improve its current market position, the association focuses on incentives, worker benefits, tax rates, and pricing rules (Ahmad, 2015).
Economic Factors
The Mantra Hotel, which has determined its current location, has achieved strong present development in rising markets (Gursoy et al., 2017). Presently, the hotel has experienced strong development in the Australian tourism market. The company will carefully consider the inflation rate or its impact on borrowing attitudes of investment capabilities (Hudson, 2017). The hotel may utilize its country’s financial factors (such as consumer spending moreover industry development) to predict the company’s economic development.
Social Factors
The organization understands the needs of consumers based on common attitudes and crowds; it designs marketing messages for consumers in the hotel business (Pratt & Hahn, 2016). To get better its present market position, organizations should analyze social factors such as skills and sociodemographic levels, power arrangements, and order or class arrangements in the community.
Technological Factors
Mantra Group Co., Ltd. strengthens its position in the market by utilizing advanced equipment or technological advancement (Yao et al., 2019). It effectively uses online networks to strengthen relationships with visitors. Mantra Group...