Over the industry life cycle highlight when product innovation, process innovation and strategic innovation start to predominate. Explain why. What is dominant design? Why is it so important for a...

Over the industry life cycle highlight when product innovation, process innovation and strategic innovation start to predominate. Explain why.

What is dominant design? Why is it so important for a firm to win the battle in establishing a dominant design? Identify what actions/strategies could be used to swing the balance in favour of the firm.