Outline what is meant by the ''trait-based'' approach to personality and explain the differences between single and multi-trait approahes. Explain the importance of the ''multiplicity of self'' to...

Outline what is meant by the ''trait-based'' approach to personality and explain the differences between single and multi-trait approahes.

Explain the importance of the ''multiplicity of self'' to brands and, using five different ''aspects of slef'', highlight how your own behaviour can relate to these aspects.