Outline the resources perspective. Identify a firm and its core competency; show how it meets the three tests proposed by Prahalad and Hamel that identify it as a source of sustainable competitive...


Outline the resources perspective. Identify a firm and its core competency; show how it meets the three tests proposed by Prahalad and Hamel that identify it as a source of sustainable competitive advantage for a firm


Outline the industry perspective. Choose an example industry and conduct an analysis of its competitive structure using Porter’s fiveforces model.



May 26, 2022
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