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ORGANISATIONAL CREATIVITY AND INNOVATION ORGANISATIONAL CREATIVITY AND INNOVATION4 ORGANISATIONAL CREATIVITY AND INNOVATION Idea Title Organic food delivery services in Woolworths, Australia. Executive summary The main purpose of this study is to make a venture plan for Woolworths, Australia. This report discusses the possible market gap and opportunity of Woolworths limited. Woolworths is a retail organization as it plans to start organic food delivery services in Australia to their specified consumers (Dawson and Andriopoulos, 2014). This report demonstrates that Woolworths is the top supermarket of Australia. It deals with diverse products and services but to retail the position of the company and gets competitive benefits, it will consider the organic food delivery services also deliver it by different channels. The mission of using this service by Woolworths limited is to offer the superior quality and natural foods. The organization will create an organic food delivery app to enhance the demand for organic food in Australia. By executing this service, it will attract a huge amount of consumers towards their organization (Ali Taha, Sirkova, and Ferencova, 2016). This report exemplifies that organization has diverse competitors in the organic food retail industry like Wesfarmers Limited, Metcash Limited, and ALDI Stores Supermarkets Pty Ltd. The organization has $200,000 start-up cash to invest in the new services along with their future sales is higher. Thus, it can be examined that the organization can get advantages by investing in the organic food delivery services. Woolworths expects to catch their interest in a regular consumer base with their broad variety of organic food products. In addition, it is also analyzed that the organization plan to build a strong market position in Australia caused of partners industry experience and competitive atmosphere. Woolworths limited purposes to offers their products and services at a competitive price to inspire the middle to higher income local market zone and tourist (Giannopoulou, Gryszkiewicz, and Barlatier, 2014). This report also discusses the significance of the development of value proposition of the innovative product or service as it could support the organization to retain the position of the company in the marketplace. Woolworths could use many marketing channel strategy to effectively deliver their organic product and services to their specified consumers in limited time. The organization will use the online and offline sources to delivers their services at the desired place of consumers in limited time and cost. This report also discusses much competitive strategy and posting to deal with the competitors and get reliable outcome (Auernhammer and Hall, 2014). Woolworths will use Porters five force model as it would enable the organisation to obtain the competitive scope and competitive advantages. It would also enhance the possibilities of success of their specified products and services. There are certain financial techniques that will be used by Woolworth to evaluate the financial viability of the ventures like cash flow, break-even, and needs of investment (Giannopoulou, Gryszkiewicz, and Barlatier, 2014). References Ali Taha, V., Sirkova, M., & Ferencova, M. (2016). The impact of organizational culture on creativity and innovation. Polish Journal of Management Studies, 14. Auernhammer, J., & Hall, H. (2014). Organizational culture in knowledge creation, creativity, and innovation: Towards the Freiraum model. Journal of Information Science, 40(2), 154-166. Dawson, P., & Andriopoulos, C. (2014). Managing change, creativity, and innovation. USA: Sage. Giannopoulou, E., Gryszkiewicz, L., & Barlatier, P. J. (2014). Creativity for service innovation: a practice-based perspective. Managing service quality: An international journal, 24(1), 23-44.