Option #1: Website Design, Data, and Segmentation For this CT Assignment, you have just been hired onto a restaurant's marketing team. The restaurant specializes in German cuisine and has five...

For this CT Assignment, you have just been hired onto a restaurant's marketing team. The restaurant specializes in German cuisine and has five brick-and-mortar restaurants located in two states, one delivery service, and one catering service.

The restaurant's marketing team wants to overhaul the company's website to appeal to a younger demographic. Additionally, the team wants to start collecting customer data, so it can better target specific demographic and geographic attributes.

Your task is to create a PowerPoint presentation that:

Identifies the primary and secondary goals for the new website — be sure to address segmentation and how the website supports the various components of the restaurant business.

Flags the various "touch points" on the new website where customer data will be collected.

Discusses how the gathered data will be organized and used to support marketing campaigns.

Summarizes the key points on a "Conclusions" slide.

Your PowerPoint presentation should meet the following requirements:

Includes five to seven slides, not including title and reference slides, with well-written speaker notes and informative graphics.

Uses terms, evidence, and concepts from class readings.

Cites at least three credible sources for this assignment. Credible sources include peer-reviewed articles, books, or documents from the government or established professional organizations. Refer to your citations in your speaker notes. TheCSU Global Library(Links to an external site.)is a great place to find resources including:Creating A Visual Presentation(Links to an external site.).

Formatted according toCSU Global Writing Center(Links to an external site.). If you need assistance with your writing style, start with the links under the Research Help and Writing Help tabs on theCSU Global Library(Links to an external site.)home page.

Review the grading rubric to understand how you will be graded on this assignment. Reach out to your instructor if you have questions about the assignment.