OPTION #1: Website Analytics Retaining loyal customers is paramount for companies. Why? Because on average, it is 5 to 25 times more expensive to acquire a new one, according to the Harvard Business...

Retaining loyal customers is paramount for companies. Why? Because on average, it is 5 to 25 times more expensive to acquire a new one, according to the Harvard Business Review. That's why website analytics are so important for assessing customer loyalty.

For this assignment, craft a well-researched paper that:

Identifies and discusses a minimum of three metrics that can be used to assess customer loyalty at a website. Identify the components of the measure, what it is measuring, and why it is important.

Identifies and discusses a minimum of three metrics that measure the effectiveness of an online loyalty program. Identify the components of the measure, what it is measuring, and why it is important.

Analyzes the loyalty program at a website familiar to you and identify the online analytics that the company likely is performing at their website to measure the program's effectiveness.

Your paper must meet the following requirements:

Your written paper should be 3-4 pages in length, not counting the title and reference pages, which you must include.

Use terms, evidence, and concepts from class readings.

Cite at least three credible sources for this assignment. Credible sources include peer-reviewed articles, books, or documents from the government or established professional organizations. TheCSU Global Library(Links to an external site.)is a great place to find resources.

Be formatted according toCSU Global Writing Center(Links to an external site.). If you need assistance with your writing style, start with the links under the Research Help and Writing Help tabs on theCSU Global Library's(Links to an external site.)

Review the grading rubric to understand how you will be graded on this assignment. Reach out to your instructor if you have questions about the assignment.