ONLY USE THE 3 Following links for this assignment. These must be used and NO other outside sources! https://bettermarketing.pub/the-worst-rebrand-in-the-history-of-orange-juice-1fc68e99ad81...

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ONLY USE THE 3 Following links for this assignment. These must be used and NO other outside sources! https://bettermarketing.pub/the-worst-rebrand-in-the-history-of-orange-juice-1fc68e99ad81 https://www.ted.com/talks/rory_sutherland_perspective_is_everything https://www.ted.com/talks/michael_norton_how_to_buy_happiness?language=en You have been hired as a consultant/adviser to address the issues related to consumer behavior and economics, covered this week. Please take 1/3 of your post to summarize the major social problems presented and why these are occurring (psychologically speaking). Then, for the other 2/3 of your post, please suggest ways that these issues can be addressed, as informed by psychology/psychological findings. Don't just move article by article and give a summary. You are being asked to read all of the materials and synthesize them into a "brief" - a short summary of the issues - for those that hired you. Additionally, for your suggestions/recommendations, please don't simply summarize the ideas others have given in your readings; come up with your own ideas as informed by what you've read. Make sure to support your ideas with evidence - why are you making these suggestions? What are they based on? Which findings suggest these ideas could help? Please use all of the resources for this week in your post and use in-text citations. Finally, at the end of your post, in a separate sentence (titled - "Remaining Question"), please post a question that you had, based on what you'd read. You should think of this as a discussion question you are proposing (not just a question about something in an article).
Answered Same DaySep 03, 2022

Answer To: ONLY USE THE 3 Following links for this assignment. These must be used and NO other outside sources!...

Parul answered on Sep 04 2022
73 Votes
By the virtue of this assignment, I have performed extensive analysis on the article The Tropicana Rebranding Failure by Niklas Goke and two intriguing Ted talks Perspective is everything by Rory Sutherland as well as How to buy happiness by Michael Norton. All these resources are very insightful and talks deeper about the social issue and consumer behaviour. Essentially, understanding about the target audience is cornerstone of harnessing strong marketing results. However, marketers might forget to keep the consumer at the centre of their communication strategy. It was evident from the article The Tropicana Rebranding Failure by Niklas Goke. Despite,...
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