ONLY ASSESSMENT 2 NEEDS TO BE DONE and mycompany name is puffers pastry, so please consider PUFFERS PASTRY as my company
ASSESSMENT TASKS BSBMKG507 Interpret market trends and developments Student name: _____________________________________________________________ Date submitted: __________________________ BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION Assessment plan The following outlines the requirements of your final assessment for BSBMKG507 Interpret market trends and developments. You are required to complete all tasks to demonstrate competency in this unit. This unit is assessed through the following: Assessment Requirements Method of Assessment Completion of short answer questions Written assessment Project Project Presentation Project All assessments will ensure that the principles of assessment and rules of evidence are adhered to. The principles of assessment are that assessment must be valid, fair, reliable and consistent. The rules of evidence state that evidence must be sufficient, valid, current and authentic. If reassessment is required, you will be given the chance to resubmit the assessment task. You will have up to threeopportunities to resubmit each assessment task. If, after the third attempt, the assessment is still not satisfactory your trainer/assessor will make alternative arrangements for assessment. Agreement by the learner Have you read and understood what is required of you in terms of assessment? Yes No Do you understand the requirements of this assessment? Yes No Do you agree to the way in which you are being assessed? Yes No Do you have any special needs or considerations to be made for this assessment? Yes No If yes, what are they? Do you understand your rights to appeal the decisions made in an assessment? Yes No Student name: _____________________________________________________________________________________ Student signature: _________________________________________________________________________________ Date: __________________________________________ Assessor name: ____________________________________________________________________________________ Assessor signature: ________________________________________________________________________________ Date: __________________________________________ . ASSESSMENT TASK 2 Assessment Task 1: Short answer questions Student instructions This open book task will be completed during class time. You can use the Internet, books, magazines and other resources supplied by your trainer/assessor to help you with your answers. Make sure you answer all questions. You are required to answer all questions correctly. If incorrect answers are provided, your assessor will identify the gaps in your knowledge and understanding and make arrangements for reassessment. Resources required for this assessment · Internet · Textbooks, magazines, journals and other relevant reference materials. Question 1 Describe two reasons why a business could use trend analysis. well as providing protection for consumers. Satisfactory Verbal Questioning required Yes No Satisfactory Yes No ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 3 BARKLY INTERNATIONAL COLLEGE PTY LTD. ASSESSMENT TASK 2 Question 2 Briefly describe the term forecasting. Satisfactory Verbal Questioning required Yes No Satisfactory Yes No Question 3 List at least four methods of statistical analysis that can be used to analyse market data to interpret market trends and developments. Satisfactory Verbal Questioning required Yes No Satisfactory Yes No ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 4 BARKLY INTERNATIONAL COLLEGE PTY LTD. ASSESSMENT TASK 2 Question 4 Briefly describe the conversion rate of leads to sales. Satisfactory Verbal Questioning required Yes No Satisfactory Yes No Question 5 Briefly describe each of the measures of central tendency. Satisfactory Verbal Questioning required Yes No Satisfactory Yes No ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 5 BARKLY INTERNATIONAL COLLEGE PTY LTD. ASSESSMENT TASK 2 Question 6 Briefly describe the Delphi technique. Satisfactory Verbal Questioning required Yes No Satisfactory Yes No Question 7 What is Chi-square testing? Satisfactory Verbal Questioning required Yes No Satisfactory Yes No ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 6 BARKLY INTERNATIONAL COLLEGE PTY LTD. ASSESSMENT TASK 2 Question 8 What is the purpose of the Competition and Consumer Act 2010? The Act is the legislative vehicle for competition law in Australia, and seeks to promote competition, fair trading as Satisfactory Verbal Questioning required Yes No Satisfactory Yes No ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 7 BARKLY INTERNATIONAL COLLEGE PTY LTD. ASSESSMENT TASK 2 Assessment Task 2: Project – Market analysis Resources required for this assessment · Internet access. Student instructions Student instructions During your course, you will work on the project indicated below. The project will be completed in class as part of the simulated work environment. This assessment task requires you to interpret market trends and developments for a business of your choice. You will be required to conduct an analysis of market data to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan. The business you choose to complete this assessment tasks could be a business that you have studied for another of the units included in this Diploma of Marketing or you could choose a different business. In order to be able to interpret market trends and developments for your chosen business, you will need to be able to access and use data contained in documents such as marketing plans, business or strategic plans, financial reports, information about sales performance or any other internal reports, as well as external sources of information such as the Australian Bureau of Statistics, journals, etc. You will need to seek your assessor’s approval of your choice of business before you commence the assessment. Do this via email or verbally. If you are unsure about which business to choose or are having difficulty finding documentation that will assist you to conduct this assessment, discuss this with your assessor who will be able to assist you. The assessment will require you to conduct and report on all of the tasks below. The outcome of the assessment will be a written report that addresses all of the project activities below. Your report must include an executive summary, at the beginning of the report outlining the findings of your report. Your report should also include short headings that address each of the project activities on the following page. It should be written in Arial Font Size 11 with single spacing. Your assessor will provide you with the due date for your report and you will be required to email it to your assessor prior to the presentation that you will be required to conduct for Assessment Task 3. This will be at least three days prior to your presentation. The tasks that you must complete, as well as report on are as follows: 1. Access a range of both internal and external data relevant to the business you have chosen and to assist you in identifying market trends and development such as changes in technology, demographic trends, economic trends, government activities environmental trends, social and cultural factors and any other relevant trends and developments. The data you access can come from a range of internal and external sources and may include graphs, charts or spreadsheets or any other relevant information. 2. Identify and use at least two appropriate statistical analysis techniques (such as conversion of leads to sales, correlations between variables, measures of central tendency, time series analysis, etc.) to identify market trends and development based om the data that you have collected. Your report should describe why you selected the statistical analysis techniques to identify market trends and developments. 3. Based on your analysis above, describe and discuss the market trends and developments you have identified, as well as their potential impact on the business. 4. Conduct a quantitative analysis of comparative market data. To do this you will need to access data such as sales data or information about existing or potential customers such as demographic ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 8 BARKLY INTERNATIONAL COLLEGE PTY LTD. ASSESSMENT TASK 2 information or geographic information. Using this information, use at least two of the following statistical techniques for a comparative market analysis: · cross-tabulations for grouped or ungrouped data · mean · median · mode · Z, T and chi square tests. Write up the results of your quantitative analysis and what the result mean in terms of market trends and developments and impact on the business. 5. Identify and review a range of external sources of information (such as relevant books and articles, information on the internet, benchmarking studies) in order to conduct a qualitative analysis of comparative market data for your business. Write up the results of your qualitative analysis. 6. Identify and describe the company’s competitors, as well as analysing relevant information such as market share or number of customers in relation to your chosen business. Discuss and report on the opportunities and threats that this creates? 7. Using data contained in internal documents such as business plans or annual report, discuss and report on the business’ performance to determine the success of marketing activities conducted to date. Indicate in your report what these marketing activities were. 8. From your analysis above, identify and discuss any products and/or services that are over or under performing and that should be considered for redevelopment or withdrawal. 9. Identify and apply at least one forecasting technique and discuss and report on emerging market needs based on your application of the forecasting technique. Explain why you chose this forecasting technique. ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 9 BARKLY INTERNATIONAL COLLEGE PTY LTD. ASSESSMENT TASK 3 Assessment Task 3: Market analysis presentation This task requires you to prepare and conduct a short 15-minute presentation to report on the key findings from your report as developed for Assessment Task 2. Your presentation should be supported by PowerPoints that include visual representations of your analysis such as graphs, tables and charts. You will also need to complete the PowerPoint evaluation checklist included in Appendix 1 and email this to your assessor along with the PowerPoints you have developed at least three days prior to your presentation. Your assessor will advise you of the date for your presentation. The checklist included in Appendix 1 is designed to assist you to assessing your presentation to ensure that it meets all the requirements specified and to indicate any actions that you took to improve your presentation based on the criteria in the checklist. At the presentation, you should be prepared to answer any questions from your assessor regarding your findings. You will be required to demonstrate effective communication skills including speaking clearly and answering questions as required. You will also be assessed on your communication skills. ASSESSMENT TASK - Assessment Tasks BSBMKG507 V1.0-17-12-2014.docx Page 10 BARKLY INTERNATIONAL COLLEGE PTY LTD.