Online design and publishing platform CANVA is the latest startup unicorn from Australia with a new valuation of US$1 billion after having raised a US$40 million round.Melanie Perkins, CEO and...

The Business Report
The Business Report
Canva, Graphic Design Company
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Table of Contents
Introduction
IPO listing: A change initiative
Implications of an IPO
Major findings
Recommendations and suggestions
Conclusion
Introduction
Establishment and Operations of Canva
Investors
IPO and CANVA
Establishment and Operations of Canva
Canva is a website that was established in 2012 in Sydney, Australia. It provides a graphic design tool in the most simplified manner. Canva is a new startup in online design and a platform for publishing the content digitally. There are huge Global possibilities because the world is getting visual. The publishing platform is available in a hundred languages in countries like the US, Australia, Europe, and Mexico. In 2018, Perkins, the CEO announced that the company had earned $40 million and its value was $1 billion.
Investors
The major investors in the startup, Sequoia China, Felicis Ventures, and Blackbird Ventures joined after considering all these facts.
IPO and CANVA
According to a news article recently, the top managers at Canva may be thinking about take additional capital to design almost everything everywhere. They may consider investing in an IPO. The report here presents important aspects related to an IPO with special reference to Canva.
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IPO listing: A change initiative
Brings better visibility (Batnini, & Hammami, 2015)
Reduction of powers (Batnini, & Hammami, 2015)
Impact on other areas (Batnini, & Hammami, 2015)
IPO listing: A change initiative
Brings better visibility
It is considered as a very big change initiative because it makes a firm bring some changes to recapitalize the expansion. It brings better visibility in the operations of the firm people are investing in it and therefore they have the right to know. The higher level of liquidity is also offered to the shareholders. (Batnini, & Hammami, 2015).
Reduction of powers
The other big change is the reduction of the powers to make decisions by the managers. The top managers of the company need to consult the shareholders. The stakeholders enjoy the power to overwrite the decisions of Management.
Impact on other areas
The other reason to call IPO listing as a change...