One student argued that he didn’t want companies to know what he ate for breakfast, what television shows he watched, magazines he read, or Web sites he visited. Another student said she wanted...

One student argued that he didn’t want companies to know what he ate for breakfast, what television shows he watched, magazines he read, or Web sites he visited. Another student said she wanted companies to know that information if it meant she got better products and services as a result. What information about you is okay for salespeople to put in their database? What information would you like to keep private? As a sales manager how do you manage this private–public balance?