One of the most important things you will do as a leader duringa crisis is communicate with others.
Watch“Three Things You Need to Know About CrisisCommunications” from Kleiner Perkins Caufield & Byers.
Atranscriptis available on YouTube.
Write a 250- to 300-word response to the following:
·What did you learn from watching this video about crisiscompetence?
·How would what you learned from the video change how you wouldaddress the crisis you shared in Discussion 1? Would you do anything different?Why or why not?
Discussion question #1’scrises: public perception, natural disasters, product or service, terroristattacks, economic, human resource, industrial, oil and chemical spills,transportation, and outside environment.
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