One Big Bill or Many Smaller Bills In a study of the “denomination effect,” 150 women in China were given either a single 100 yuan bill or a total of 100 yuan in smaller bills. The value of 100 yuan...


One Big Bill or Many Smaller Bills In a study of the “denomination effect,” 150 women in China were given either a single 100 yuan bill or a total of 100 yuan in smaller bills. The value of 100 yuan is about $15. The women were given the choice of spending the money on specific items or keeping the money. The results are summarized in the table below (based on “The Denomination Effect,” by Priya Raghubir and Joydeep Srivastava, Journal of Consumer Research, Vol. 36). Use a 0.05 significance level to test the claim that the form of the 100 yuan is independent of whether the money was spent. What does the result suggest about a denomination effect?


Spent the Money<br>Kept the Money<br>Women Given a Single 100-Yuan Bill<br>60<br>15<br>Women Given 100 Yuan in Smaller Bills<br>68<br>

Extracted text: Spent the Money Kept the Money Women Given a Single 100-Yuan Bill 60 15 Women Given 100 Yuan in Smaller Bills 68

Jun 10, 2022
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