On the following day the focus switched to support the Phenom razor. The above formula was repeated at store level, although this time the competition was replaced with the offer of a free skincare...

On the following day the focus switched to support the Phenom razor. The above formula was repeated at store level, although this time the competition was replaced with the offer of a free skincare kit for purchasers of the Phenom razor, with the brand ambassadors briefed to talk up the features and benefits of the razor.