On successful completion of this assessment, students will be able to:1. Apply information and data...

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On successful completion of this assessment, students will be able to:1. Apply information and data from real market situations to identify venture opportunities.2. Apply creative thinking skills to develop potential response opportunities to identified scenarios,taking into account key customer markets and segments.Microsoft Word - 9939 Assignment 1a of 4 - Project Scope Submission.docx 9939 APPLIED ENTREPRENEURSHIP: CONCEPT  DEVELOPMENT AND VALIDATION   Assignment 1a, Project Scope Submission   KEY INFORMATION  Due date Refer to the UC Unit Outline for the current teaching period  Weighting 10%  Relevant chapters Part 1a  Assessment format Project Scope  Length 500 words (+/- 10%)  Specific requirements Research and references are not required for this submission. LEARNING OUTCOMES  On successful completion of this assessment, students will be able to:  1. Apply information and data from real market situations to identify venture opportunities.    2. Apply creative thinking skills to develop potential response opportunities to identified scenarios,  taking into account key customer markets and segments.    GRADUATE ATTRIBUTES  • 1. UC graduates are professional - communicate effectively  • 1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan  and manage their workload  • 1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve  theoretical and real-world problems  • 2. UC graduates are global citizens - make creative use of technology in their learning and professional  lives  • 3. UC graduates are lifelong learners - be self-aware. BRIEF  By the end of this applied subject, students should have formulated a validated business plan that is  strategically sound and theoretically justified.   This first task is to get you to think about the scope and big-picture of your concept, and to seek some  formative feedback from your academic. 9939 APPLIED ENTREPRENEURSHIP: CONCEPT  DEVELOPMENT AND VALIDATION   Assignment 1a, Project Scope Submission   ASSIGNMENT INFORMATION  This task is Part 1 of your enterprise concept journey and marks the start of your overall applied subject  credits. You are to identify the appropriate scope for your research relevant to your business concept such as:  • Key sectors  • Industries  • Consumer markets.  You should broadly outline and brainstorm a business problem that will guide your next task in the research  and market/industry analysis. PROCESS  For this first task you will create a written proposal of ~500 words:   • Any personal insight or connection to that relates to your industry selection or intended business idea.  Remember, we’re testing your ability to establish a brand-new idea to the market and assessing its  viability, so try not to choose one you are already working on!    • Consideration of an industry for analysis, and provision of evidence as to why you have selected the  industry. Do you want to explore this emerging trend because you have noticed in your daily media  consumption or social trends? Is it be related to your current job or role?    • If you have a general idea of a business idea you want to explore based off this industry, provide us a  bit of detail.    • Provide geographic scope of your business idea - does it impact the Australian market? The US  market? Is it wider reaching than this? Or is it even more narrow (e.g. Melbourne). Remember to justify  your selection.   CONSIDERATIONS  • Try to be flexible with your scope here initially and let your personal and professional interests guide  you throughout this unit – this is meant to be step 1 of your enterprise journey! Don’t have a fixed  endpoint just yet.    • Start broad, and by the end of this subject your scope will be narrow. We encourage you to look back  on previous subjects and chapters to supplement your assignment, as well as consider personal  interests, hobbies and your own imaginative business ideas! 9939 APPLIED ENTREPRENEURSHIP: CONCEPT  DEVELOPMENT AND VALIDATION   Assignment 1a, Project Scope Submission   RUBRIC CRITERIA FAIL:

Priyanka · Accepted Answer

Development of a Business Idea
Real market situations for a magazine
Books are our best friends. Indeed! Whatever mankind is capable of doing is only because of the knowledge given by books. Out of different kinds of books available in the market, the genre of lifestyle falls in the preferences of almost everyone in society. The readership of magazines is expected to increase by 1.2%as compared to the database of 2018 according to the Roy Morgan Australian readership report. The population of Australia is more than 15,000,000. Around 74% of its population is 14+. It means more than 70% of the population can become the target market of lifestyle magazines.
Scope and big picture
Half the population of Australia is at the age of 35 to 40 years. This is the age group that is pretty interested in reading the magazines for creating an insight into different industries. They are also inclined towards gaining general knowledge and maintaining a decent lifestyle. Around 86% of the Australian population is urban according to the database of 2018. It creates a huge scope for launching the magazine based on lifestyle.

Microsoft Word XXXXXXXXXXAssignment 1a of 4 - Project Scope Submission.docx 9939 APPLIED ENTREPRENEURSHIP: CONCEPT DEVELOPMENT AND VALIDATION Assignment 1a, Project Scope Submission KEY INFORMATION...

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