On reconsidering the experiment in Exercise 14.117, the psychologist decides that the age of the child may influence the attention span. Consequently, the experiment is redone in the following way. Three 10-year-olds, three 9-year-olds, three 8-year-olds, three 7-year-olds, three 6-yearolds, three 5-year-olds, and three 4-year-olds are randomly assigned to watch one of the commercials, and their attention spans are measured. Do the results indicate that there are differences in the abilities of the products advertised to hold children’s attention?
Exercise 14.117
In marketing children’s products, it is extremely important to produce television commercials that hold the attention of the children who view them. A psychologist hired by a marketing research firm wants to determine whether differences in attention span exist between children watching advertisements for different types of products. One hundred fifty children under 10 years of age were recruited for an experiment. One-third watched a 60-second commercial for a new computer game, one-third watched a commercial for a breakfast cereal, and one-third watched a commercial for children’s clothes. Their attention spans (in seconds) were measured and recorded. Do these data provide enough evidence to conclude that there are differences in attention span between the three products advertised?
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