of published works, including periodicals and books, that discusses theory and presents empirical results that are relevant to the topic at hand. The library contains a wealth of information. Studies...

of published works, including periodicals and books, that discusses theory and presents empirical results that are relevant to the topic at hand. The library contains a wealth of information. Studies forming a literature review can be found in the library. © DIGITAL VISION/GETTY IMAGES Chapter 3: The Marketing Research Process 53 Literature reviews are conducted using traditional Internet and library research tools. Modern